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The Next Big Move

The Next Big Move. HOUSE MARKET CAMPAIGN. National House Market - US. Westchester’s building permits (2010-2013). Note: data does not contain values from Dec. 2013 – have yet to be released. Putnam’s building permits (2010-2013). Note: data does not contain values from Dec. 2013

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The Next Big Move

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  1. The Next Big Move HOUSE MARKET CAMPAIGN

  2. National House Market - US

  3. Westchester’s building permits (2010-2013) Note: data does not contain values from Dec. 2013 – have yet to be released

  4. Putnam’s building permits (2010-2013) Note: data does not contain values from Dec. 2013 – have yet to be released

  5. SUBURBAN WINES & SPIRITS THE SCOOP: • House market is bouncing back, we should capitalize on the shift • Reach out to every home (emails) • Host tasting at consumers’ homes • Most of our potential profits will come from: • SALABILITY (80/20 rule) • BUYER LIFETIME VALUE

  6. Tastings Packages (customization) • Similar to tastings at store • Ex. – Barolo, Pinot Noir, New Zealand, New York, etc. • Build off from different tastings and offer high-end selection to low-end (Basic – Premium packaging) • Obviously size of party is factor, but real money is made with premium wine (UPSELL TO TOP 20%) • Check out top 5 towns (next slide)

  7. Profits – the Green stuff *80% of our income will come from (about) 20% of the market* When faced with these 5 regions (P) WE UPSELL

  8. Email ad creative example

  9. Establishing trust in the market • MICHEAL GARRITY HOME INSPECTOR • This guy knows everything about homes • Here is his website: http://www.homeinspectorgarrity.com • Both companies can work together: HAVE SIMILAR TARGET MARKET = 40-50 year olds living in Westchester (decent income) • At these events we hand out useful home information • Segway into MGHI with useful house information (infographic)

  10. Infographic • Mike gives free radon tests just by calling • Build off this deal in infograph • Helpful information: build trust with consumer • Allows Suburban to give useful knowledge to homeowners and begin to build strong relationship

  11. Synergy Between the Two Companies • Mike’s infographic sent as a part of ad creative (link in email): • Suburban gets foot in the door in house market • Start Twitter feed once it picks up • Mike’s free radon tests being promoted at tastings: • Suburban Wines & Spirits gains trust in house market • Mike recommends events for homes receiving remodeling or new home owners (house warming)

  12. Lifetime Buyer Value • More money can be made here in the long run • New homeowners are a great way to set this up • Hence Mike’s recommendations • Start building trust right away and customers will make purchases throughout lifetime

  13. Setting up a membership • Set up a new membership for Mike Garrity Home Inspection (lead generation) • Free membership • We can stay updated on: • Customer interests • Appointments • Promotional updates (email)

  14. Requirements • Me +1 employee can host the tastings (weekends) • No further labor costs come out of Suburban or MGHI • All we require is someone to compile a list for the different tasting categories/packages • Some stats on the house market and prices from MGHI services (receive compensation for membership) • Any bottles we sell their give us 25-33% of the profit margin for commission (can be discussed later) • Plus 50% of hosting cost per home (decided later)

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