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Brief, Briefer, Briefest: write to be understood. Chris Regan NEPA Compliance Program Manager Environmental Services Office Washington State DOT April 3, 2013 Boise, ID. A conversation with ITD and others about WSDOT’s approach to writing clear environmental documents. Why use Plain Talk?.

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Brief, Briefer, Briefest: write to be understood

  • Chris Regan
  • NEPA Compliance Program Manager
  • Environmental Services Office
  • Washington State DOT
    • April 3, 2013
    • Boise, ID

A conversation with ITD and others about WSDOT’s approach to writing clear environmental documents.

Reader-Friendly

Workshop

why use plain talk
Why use Plain Talk?
  • In Washington, the Governor’s office requires state agencies to communicate clearly (Executive Order 05-03)
  • We write so others can understand.
  • People need it! (3 out of every 10 people have some type of reading challenge)

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what s the problem
What’s the problem?
  • “ NEPA documents today are largely written (in unreadable language) for two constituencies:
  • Federal district court judges and federal agency permit-writers.”
  • — Doug MacDonald, WSDOT Secretary of Transportation
    • 23 September 2002

“ Documents are much too cumbersome for either the public or decision-makers to Identify relevant issues.”

— AASHTO/ACEC 2004 Joint Survey

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nepa reinforces a concise approach
NEPA reinforces a concise approach

40 CFR 1500-1508: Most important, NEPA documents must concentrate on the issues that are truly significant to the action in question, rather than amassing needless detail. Emphasize the portions of the EIS that are useful to decision makers and the public

40 CFR 1502.8: Environmental impact statements shall be written in plain language and may use appropriate graphics so that decision makers and the public can readily understand them.

40 CFR 1502.2: Environmental impact statements shall be analytic rather than encyclopedic.

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it s a confusing world
It’s a confusing world!

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write to be understood
Write to be Understood
  • Use Shorter Sentences
    • Make your average sentences 17 words long
  • Use Common Language
    • Write words with fewer syllables (less than 3)
  • Write in an Active Voice
    • The doer does what?
  • Present Concepts in a Logical Order

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helpful hints things to watch
Helpful hints – things to watch
  • Avoid wordy phrases:
    • “for the purpose of illustrating...” = “to illustrate
    • “has the ability to remove…” = “can remove”
  • End “government-ese”:
    • “The purpose of this letter is to inform you that we will …” = “We will …”
    • “The department would like to apprise your office of that fact that…” = “We would like you to know…”
  • Stop writing in the third person:
    • “The department requests that contractors submit bids by…” = “Contractors, please submit your bids to us by …”

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helpful hints things to watch cont
Helpful hints – things to watch (cont.)
  • Remove redundancy:
    • “The intersection is a distance of 5 miles from…”
    • The meeting took place at 5:30 PM in the evening.
  • Writing should always begin with the main point
  • Use lists, bullets, or numbers to break up a long sentence
  • Use Descriptive Headlines to grab attention

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even with smaller documents readability is key
Even with Smaller Documents Readability is key
  • Categorical Exclusions (CE) comprise > 90% of NEPA reviews
  • CEs are still NEPA documents and must include relevant information organized logically to tell a story
  • DCEs contain technical details that could tempt an author into attempting a dissertation

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reader friendly document tool kit

Reader-Friendly Document Tool Kit

Toolkit on-line:

http://www.wsdot.wa.gov/Environment/ReaderFriendly.htm

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the story a great project team started all this
The Story (a great project team started all this)

Our story begins in the heart of downtown

Seattle along a 4 mile stretch of SR 99.

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the story and they worked hard to tell it
The Story (and they worked hard to tell it)
  • SR 99 is a critical route, carrying 25% of Seattle’s thru traffic.
  • SR 99 viaduct is deteriorating and vulnerable to earthquakes.
  • 1930’s era seawall has been eaten by gribbles.
  • Seawall failure would be catastrophic.

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the story scope has changed but lessons remain
The Story (scope has changed, but lessons remain…)
  • The project will improve public safety and shape regional transportation and downtown Seattle for the next 100 years.
  • Both facilities are critical to the region’s infrastructure; no action could be devastating.

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tell a story how do you tell a story
Tell a StoryHow do you tell a story?
  • Write clearly, use simple language
  • To write clearly you must think clearly
  • Explain the problem and why people should care
  • Make the reader a character in the story
  • Organize the document to tell a story

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tell a story example of clear writing
Tell a StoryExample of clear writing

EXAMPLE SENTENCE

Mitigation elements for projects are developed during project planning, often through the SEPA/NEPA process for assessment and avoidance of adverse environmental impacts and the subsequent steps for obtaining legally required federal, state, and local permits for project construction.

REVISED SENTENCE WRITTEN CLEARLY

WSDOT identifies mitigation measures for project impacts during the NEPA/SEPA process. Many of these measures become commitments for WSDOT and conditions of federal, state, and local permits required for the project.

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tell a story make the reader a character in the story
Reader-Friendly Writing

What are congested and highly congested intersections?

Congested intersections are intersections that cause drivers considerable delay. As a driver you might wait between one and two minutes to get through a traffic signal at a congested intersection. At a highly congested intersection, you might wait two minutes or more to get through the traffic signal.

Traditional Writing

Intersections that are projected to operate with especially long delays or overcapacity during the PM peak hour are identified as “congested intersections”. These intersections are those that operate under LOS F conditions (average vehicle delay of greater than 80 seconds) or ICU greater than 100 percent. Congested intersections are further identified as “highly congested” if they exceed 110 seconds of average vehicle delay and have an ICU of great than 110 percent.

Tell a StoryMake the reader a character in the story

This paragraph explains how congested intersections affect drivers.

This paragraph talks about LOS, PM Peak, and ICU—meaningless terms to most readers.

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engage the reader how do you engage readers
Engage the ReaderHow do you engage readers?
  • Define terms and spell out acronyms
  • Avoid jargon
  • Use easy to read layouts to keep the reader from being overwhelmed

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Engage the ReaderDesign for your reader

White space

Explain the problem and why people should care.

The story of your project will be more interesting to the reader

if they can immediately under-stand its purpose and why they should care about it. This is also an engaging way to present

the purpose and need of your project. Every WSDOT project

is striving to fix some problem such as a safety issue,

Header

Text

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make it visual how do you make it visual
Make It VisualHow do you make it visual?

We see tables like this all the time.

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Make It Visual Bar Charts

These bar charts show the same information as the tables, only it is easier to show differences and

similarities between alternatives.

Readers can draw their own conclusions.

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Make It Visual Noise Discipline Report

  • Graphic helps reader to understand complex technical information
  • A table or bar chart would not be as effective

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make it brief how do you make it brief
Make It BriefHow do you make it brief?
  • Lead agencies must focus on relevant information
  • Summarize information and conclusions
  • Include detailed analyses, if any, as appendices
    • Reference throughout your document
    • Background information supporting your project

can be attached as well.

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other important concepts
Other important concepts
  • Analyze data, don’t just report it!
    • Draw conclusions
  • Clearly define project benefits – include environmental
    • Describe the features of the project that avoid impacts
    • Don’t just focus on the ‘sin and penance’ or worst case …
  • Develop an outline for all documents!
    • Annotate the outline with a brief description of what information will be covered
    • Include a rough description of ideas for graphics

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what are wsdot s expectations
What are WSDOT’s expectations?
  • Quality, readable documents – concise, plain English
  • Brevity, focus on relevant issues
  • Consistent look and feel

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wsdot environmental services staff resources
WSDOT Environmental Services staff resources

Chris Regan

(360) 705-7492

E-Mail: chris.regan@wsdot.wa.gov

Carol Lee Roalkvam

(360) 705-7126

E-Mail: roalkvc@wsdot.wa.gov

Please see our website at http://www.wsdot.wa.gov/Environment/ReaderFriendly.htm

Is there Federal Support for Reader-Friendly Documents? YES

Federal Highways Administration (FHWA), EDC 2012 Initiatives includes improving document quality to promote efficient effective NEPA documents.

FHWA cooperated with AASHTO and the American Council of Engineering Companies (ACEC) in preparing the report, Improving the Quality of Environmental Documents.

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implementing quality environmental documentation
“Implementing Quality Environmental Documentation”
  • EDC 2012 Intitiative
  • “documents are difficult to comprehend, unnecessarily lengthy, do not meet legal requirements, or omit important information.”
  • Recommendations:
  • Use clear concise writing
  • Summarize technical reports
  • Choose easy to use document format
  • Use effective pictures and graphics
  • Make the level of detail relative to that issue’s importance

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improving the quality of environmental documents
“Improving the Quality of Environmental Documents”

A Report of the AASHTO/ACEC Joint Committee in cooperation with FHWA

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what went into the joint report
What went into the joint report?
  • Key ingredients:
  • Results of survey & two joint workshops
  • Team review of works from many DOTs
    • Washington DOT’s Toolkit
    • Caltran’s Style Guide
    • NCHRP 25-25 (01) Blueprint

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aashto acec task force survey
AASHTO & ACEC Task Force Survey

NEPA Documents:

  • Are large, repetitive, complex, cumbersome
  • Are often inconsistent among different authors
  • Lack a coherent story and logical progression
  • Focus on being legally “air tight” vs. readable
  • Not particularly useful for decision making

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recommendations for improving quality
Recommendations for improving quality
  • Follow core principles (next slide)
  • Use the scoping process to focus on key issues and to help tailor level of detail
  • Do a summary for circulation if the document is long
  • Incorporate data by reference

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core principles for improving quality
Core principles for improving quality
  • Principle 1:Tell the story of the project so that the reader can easily understand the purpose and need for the project, how each alternative would meet the project goals, and the strengths and weaknesses associated with each alternative.
  • Principle 2:Keep the document brief, using clear, concise writing; an easy-to-use format; effective graphics and visual elements; and discussion of issues and impacts in proportion to their significance.
  • Principle 3:Ensure that the document meets all legal requirements in a way that is easy to follow for regulators and technical reviewers.

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