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Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen

Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen. Situational Analysis. Environmental Trends Shaping target markets Alternative Fuels, Safety, Technology, Behavioral Trends Determining Strategic Moves Globalization, economies of scale, continuous improvement of suppliers

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Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen

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  1. Adam Abel, Toni Crosby, Christina Ozaeta& Melissa Hanssen

  2. Situational Analysis • Environmental Trends • Shaping target markets • Alternative Fuels, Safety, Technology, Behavioral Trends • Determining Strategic Moves • Globalization, economies of scale, continuous improvement of suppliers • Rapid improvement of competition • Mergers

  3. Situational Analysis • Environmental Trends • Framing Competitive Patterns • Buyer’s bargaining power • Segment rivalry • New entrants (China)

  4. Toyota Mission & Vision Our vision is to be the auto industry leader through innovation and production of personal transportation vehicles designed for quality, dependability, and broad market appeal.

  5. Product Levels Core Benefit – Transportation Basic Product – Engine, Body, Tires Potential Products – Hybrids and Alternative Fuels, Personal Flight Transportation Expected Product – Function Augmented Product – Reputation for Quality, Reliability, Dependability

  6. Product Life Cycle Product Life • Sales are rising rapidly • Average customer costs • Profits are rising • Customers are early adopters • Number of competitors is growing • Maximizing market share • Building extensive distribution channels

  7. Brand Concepts Merchandise Ego Relational High Quality Prestige Upscale Luxury

  8. Marketing Strategy PRESTIGE PRICE Quality remains impeccable and constant throughout brands

  9. *Product-Quality Leadership* *Price Sensitivity & Elasticity* *Target Costing* High Perceived Value + Affordable Prices Attract More Client Price

  10. *Value* *Quality* *Social Responsibility* Promotion

  11. Scion Wireless Internet Connections Live DJ Toyota Inflatable Toys Batting Cages Video Games Lexus Previews of Innovative Products Putting Greens Promotion-Dealership

  12. Scion-Apple Free iPod with Exclusive Accessories Toyota-Disneyland Free Tickets to Disneyland Lexus-Carnival Cruise Lines Vacation Packages Cross Promotions

  13. Scion SiSpace, personalized information spaces for Scion customers to showcase their cars. Toyota - Blog sites for moms and kids, movie ratings, recipes, appropriate online games for kids. Lexus Exclusive websites featuring news & information, also sneak peaks about Toyota’s new market offerings. Web Based Promotions

  14. Loyalty Once a Toyota customer, always a Toyota customer A vehicle for every customer, in every walk of life Repeat Purchases -Incentive programs through trade-ins. - Attractive options for upgrades to other Toyota brands via the S T L (Scion, Toyota, Lexus) Purchase Path Value – CPV and TCV Image/Psychic, Personal/Energy, Services/Time, Product/Monetary Customer Relationships

  15. Dealership Relationships Training and standardization for customer relationship development in all dealerships Service Relationships -Extensive training and standardization to transform the service experience Sales Experience Service Customer Relationships

  16. *Selective Distribution* *Terms & Responsibilities* *Dealership Applicants* Place - Dealership

  17. Expansion Plans • Become Competitive in Markets Untapped • Latin America • New Models • Dealerships • Direct Investment • Penetrate Market with Toyota Quality and Innovation

  18. Holistic, Ethical and Social Responsibility Toyota’s goal is to “become the best environmental company in the world.” • Lessen dependence on oil • Five Year Environmental Action Plans • Think Green!

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