slide1
Download
Skip this Video
Download Presentation
Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen

Loading in 2 Seconds...

play fullscreen
1 / 19

Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen - PowerPoint PPT Presentation


  • 66 Views
  • Uploaded on

Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen. Situational Analysis. Environmental Trends Shaping target markets Alternative Fuels, Safety, Technology, Behavioral Trends Determining Strategic Moves Globalization, economies of scale, continuous improvement of suppliers

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen' - lucian


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
Adam Abel, Toni Crosby,

Christina Ozaeta&

Melissa Hanssen

situational analysis
Situational Analysis
  • Environmental Trends
    • Shaping target markets
      • Alternative Fuels, Safety, Technology, Behavioral Trends
    • Determining Strategic Moves
      • Globalization, economies of scale, continuous improvement of suppliers
      • Rapid improvement of competition
      • Mergers
situational analysis1
Situational Analysis
  • Environmental Trends
    • Framing Competitive Patterns
  • Buyer’s bargaining power
  • Segment rivalry
  • New entrants (China)
toyota mission vision
Toyota Mission & Vision

Our vision is to be the auto industry leader through innovation and production of personal transportation vehicles designed for quality, dependability, and broad market appeal.

slide6
Product Levels

Core Benefit – Transportation

Basic Product – Engine, Body, Tires

Potential Products – Hybrids and Alternative Fuels, Personal Flight Transportation

Expected Product – Function

Augmented Product – Reputation for Quality, Reliability, Dependability

product life cycle product life
Product Life Cycle Product Life
  • Sales are rising rapidly
  • Average customer costs
  • Profits are rising
  • Customers are early adopters
  • Number of competitors is growing
  • Maximizing market share
  • Building extensive distribution channels
brand concepts
Brand Concepts

Merchandise

Ego

Relational

High Quality

Prestige

Upscale Luxury

marketing strategy
Marketing Strategy

PRESTIGE

PRICE

Quality remains impeccable and constant throughout brands

price
*Product-Quality Leadership*

*Price Sensitivity & Elasticity*

*Target Costing*

High Perceived Value + Affordable Prices

Attract More Client

Price
promotion
*Value*

*Quality*

*Social Responsibility*

Promotion
promotion dealership
Scion

Wireless Internet Connections

Live DJ

Toyota

Inflatable Toys

Batting Cages

Video Games

Lexus

Previews of Innovative Products

Putting Greens

Promotion-Dealership
cross promotions
Scion-Apple

Free iPod with Exclusive Accessories

Toyota-Disneyland

Free Tickets to Disneyland

Lexus-Carnival Cruise Lines

Vacation Packages

Cross Promotions
web based promotions
Scion

SiSpace, personalized information spaces for Scion customers to showcase their cars.

Toyota

- Blog sites for moms and kids, movie ratings, recipes, appropriate online games for kids.

Lexus

Exclusive websites featuring news & information, also sneak peaks about Toyota’s new market offerings.

Web Based Promotions
customer relationships
Loyalty

Once a Toyota customer, always a Toyota customer

A vehicle for every customer, in every walk of life

Repeat Purchases

-Incentive programs through trade-ins.

- Attractive options for upgrades to other Toyota brands via the S T L (Scion, Toyota, Lexus) Purchase Path

Value – CPV and TCV

Image/Psychic, Personal/Energy, Services/Time, Product/Monetary

Customer Relationships
customer relationships1
Dealership Relationships

Training and standardization for customer relationship development in all dealerships

Service Relationships

-Extensive training and standardization to transform the service experience

Sales

Experience

Service

Customer Relationships
place dealership
*Selective Distribution*

*Terms & Responsibilities*

*Dealership Applicants*

Place - Dealership
expansion plans
Expansion Plans
  • Become Competitive in Markets Untapped
    • Latin America
    • New Models
    • Dealerships
    • Direct Investment
  • Penetrate Market with Toyota Quality and Innovation
holistic ethical and social responsibility
Holistic, Ethical and Social Responsibility

Toyota’s goal is to “become the best environmental company in the world.”

  • Lessen dependence on oil
  • Five Year Environmental Action Plans
  • Think Green!
ad