Ericson University March 2013 Welcome!

1. Ericson UniversityMarch 2013Welcome!

2. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

3. 2013 Product Introduction Schedule

4. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

6. 1140 Key Product Features and Associated Customer Benefits • Madein the USA • Support for North American manufacturing • Family owned and operated since 1918 (4th generation) • LEDLighting Technology • Low power consumption • Reduced operational costs • Additional job-site circuit availability • cULusOutdoor / Wet Location Listed • UL Listed provides customers with peace-of-mind and confidence • Safe, reliable operation is assured indoor or when exposed to the elements

7. 1140 Key Product Features and Associated Customer Benefits • Cool White LED • Reduced eye stress and associated health concerns • Improved workplace ergonomics from glare-free operation • Daisy-chainConnectivity • Simplified cable routing • Reduced cabling expense • Multiple light connectivity from a single circuit

8. 1140 Key Product Features and Associated Customer Benefits • 50,000Hour Life Expectancy • Reduced replacement costs • Reduced down-time and maintenance costs • Lightweight, Impact Resistant Material • Increased product longevity • Simplified installation and handling • Green/ Ecologically Friendly Materials • Support for sustainable “green” friendly initiatives • Flexiblemounting alternatives • Hang or stand to meet changing operational requirements

9. 1140 Market Opportunities • Tunnel Lighting • Construction, water and electrical utilities • Task Lighting • Assembly / repair, inspection, construction, law enforcement • Entertainment Venues • Fairs, concerts, carnivals, fund raising • Emergency Medical Care • Triage, pre/post-operative locations, counseling • Defense / Safety • Temporary command posts, food facilities, living quarters

10. 1140 Market Opportunities • Utility Maintenance • Electrical, water, phone, cable, • Recreational Events • Carnivals, fairs, food services, receptions, outdoor parties • Tent Lighting • Military, emergency response, medical care, carnivals • Construction Sites • Commercial, residential

11. 1140 Series LED Product Launch • Trade Pricing • Price Differential Over Fluorescent • ~25%

12. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

13. On-line Product Selectors http://eselect.ericson.com/

14. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

15. Quote Process Essentials • Responsiveness / Quick Turn-around • Completeness Is Critical • Improves Turn-around Time Significantly • Eliminates Confusion and Errors • Eliminates Need for Multiple Quote Generation • All Quote Requests Are Logged and Tracked • All Request Need to Be Submitted Utilizing Defined Process • On-line Form • http://www.ericson.com/RFQ_Masterhtml.html • Email • quotes@ericson.com

16. Quote Process Essentials

17. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

18. Freight Included Clarification … • Commission % vs. Commission $$$ • Freight Excluded • Straight Commission % Applies • Commission $$$ = Quoted Value * 10% • $23,748 * 10% = $2,375 Commission

19. Freight Included Clarification … • Commission % vs. Commission $$$ • Freight Included • Same Commission $$$ • Commission % Will Vary on Quote • $23,748 * 10% = $2,375 Commission … No Freight • Commission % = $2,375 / ($23,748 + $800) … Freight Included = 9.6% • $24,748 * 9.6% = $2,375 Commission … Freight Included • Same Commission $$$

20. EU March 2013 Agenda • 2013 Product Introduction Schedule • 1140 Series LED Product Launch • On-line Product Selectors • Quote Process Essentials • Freight Included Discussion • WESCO / AD Marketing Update

21. WESCO - COGS & Global Accounts Global Accounts 69% Increase Top 25 Global Accounts: Ericson U.S. 2012 COGS

22. 2013 Marketing Planning • 2013/2014 Buyers Guide – 6 pages • One WESCO Branch Trade Shows – 5 shows • Birmingham – 5/2 • Norfolk – 9/5 • Industrial Program: • Global Accounts Customer Relationship Handbook - Handbooks featuring supplier's industrial capabilities, printed for our new Global Account wins • Temp power and LED lighting will be featured • Petrochem Capabilities Brochure – 3Q

23. 2013 WESCO Marketing Programs

24. AD Rewards • Introduction packet sent to all Affiliates

25. AD Rewards Literature Literature available on rep login to order Email version also available

26. RepLink Phase 1 Will go LIVE TODAY! Login – first initial; last name Password – ericson1 (will ask you to re-set password) Email Kristin with questions

27. Access RepLink from Ericson home page

28. Ericson UniversityMarch 2013Thank You For Attending!