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The famous athletic legend, Olympian 8-time gold-medallist, and world record holder for the 100m, 200 m and 4x100m relay, Jamaican athlete Usain Bolt, was always known to be a flamboyant and charismatic entertainer in the field of sport. He Applies for Trademark Protection for His Signature Victory Pose.
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USAIN BOLT APPLIES FOR TRADEMARK PROTECTION FOR HIS SIGNATURE VICTORY POSE
WINNING MOVES IN SPORT Many sportsmen have signature moves, or victory poses, or even dancing celebrations- from Shoaib Akhtar imitating an aeroplane upon scalping a wicket.
ARE SUCH MARKS CAPABLE OF STATUTORY PROTECTION? Signature poses or dance moves, at first glance, do not appear to be capable of protection as traditional trademarks per se.
Usain Bolt’s Recent US Trademark Application as a trademark in the United States. He has applied as an individual USAIN BOLT’S RECENT US TRADEMARK APPLICATION
BOLT’S EXISTING REGISTRATIONS FOR HIS VICTORY POSE Interestingly, this is not Bolt’s first registration for his famous victory pose, even in the US! He owned registration no. 4069022 in classes 9, 14, 16, 25, 28.
OTHER SUCH TRADEMARKS Usain Bolt’s actions are not without precedent in the sporting and entertainment world. Another such pose mark is that of Chicago Bulls basketball legend
BOLT’S INDIAN TRADEMARK APPLICATION It is interesting to note that Usain Bolt filed for trademark registration for his iconic pose in India as far back as 2014 (claiming prior use since 2010) under application no. 2761230 in.
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