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Complete Power Point Presentation Betfair – John Bowman. BETFAIR. BETFAIR PEST Analysis / Market Analysis By John Bowman. Betfair - Snapshot. Betfair - snapshot. Betfair – snapshot . LMAX the market for online Retail financial trading. PEST ANALYSIS.

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Presentation Transcript
betfair
BETFAIR

BETFAIR

PEST Analysis / Market Analysis

By John Bowman

betfair snapshot2
Betfair – snapshot

LMAX

the market

for online

Retail

financial

trading

industry analysis total gambling
Industry Analysis – Total gambling
  • Online gambling
  • $25 billion annually
  • 8% of total gambling
  • Betfair accounts for 2% of total market share of Online betting
true competitive advantage betfair offers
True Competitive AdvantageBETFAIR offers:
  • Company based on Differentiation
  • based on Innovation
  • Based on fair bet
  • I bet against you, not the house
betfair1
BETFAIR

BETFAIR

Competitor and Market Analysis

By John Bowman

how it all works
HOW IT ALL WORKS

http://www.youtube.com/watch?v=d05joU_FSYo

direct competition online gambling
Direct CompetitionOnline Gambling

Countries where betting licenses are located Countries that service is not offered

Companies that are listed on the stock exchange

competitors
Competitors

Revenue in millions

Bet365 & Bodog - unavailable

odds payout
ODDS -PAYOUT

Odds Payout is a Exchange with an average odds of payout – based on 100%

This means that for every EURO bet, that percent of the EURO is returned to the betters.

new customer sign up bonus
New Customer Sign – Up Bonus

No sign up bonus for Betsson or Paddy Power

Bonus is for new membership

Sign – up bonus is a return of the amount the new customer deposits and bets and is then returned to their account

Betfair – 100% of first 29 EURO’s bet

BET365 100% of the first 100 EURO’s bet

Bodog offers 50% of the first 29 EUROs bet

what to bet
What to BET

This charts shows the different sports you can place wagers on.

Sports that bets are placed on:

Here is a partial list – how many do you know?

American Football Australian Rules Baseball Basketball Bowls Boxing Chess Cricket Cross Sport Accumulators Cycling Darts Financials - Today's Markets Financial Bets Floorball Football Football - Fixtures Gaelic Games Golf Greyhound Racing Greyhound - Todays Card Handball Horse Racing Horse Racing - Todays Card Horse Racing - Virtual Ice Hockey Motor Sport Netball Olympics 2012 Politics Rugby League Rugby Union Snooker Special Bets Tennis Volleyball

over all ratings
OVER ALL RATINGS

Based on the following factors

Financial Security

Odds Payout

Betting Selection

Service Test

Site Statistics

Money Trans.

Bonus

true competitive advantage betfair offers1
True Competitive AdvantageBETFAIR offers:
  • Company based on Differentiation
  • based on Innovation
  • Based on fair bet
  • I bet against you, not the house
indirect competition
Indirect Competition

Over $330 billion bet each year

Online reported gambling is $25 billion –

Betfair has 2% of total

Is the fastest growing gambling industry

products offered
Products Offered
  • Sport betting – football
  • Horse Racing
  • Online Poker rooms
  • Online gaming – casino
  • All offer same services
  • No real difference on product offered
  • Must compete elsewhere
growth rate unbelievable
Growth Rate - Unbelievable

Growth rate is the fastest growing industry of any industry

Much of revenue is unaccountable , unauthorized betting sites

How much is really bet

Illegal to bet in US

key trends
Key Trends

Football – cash cow

Poker – a thing of yesterday?

Sport bets up 11.7% same period last year, mostly due to world cup

Horse racing up 1.4% same period last year, poor weather cancelled racing

Poker continues downward, losing 6.5% of same period last year.

Sport bets

Horse Racing

Poker

trends how to place a bet
Trends – How to place a bet

Ease and discretion of use

  • Revenue is strong from mobile channel
  • Up 70% over one year
  • Accounts for 4% of total revenue
  • Leader is iPad and iPhone
  • Android Apps
market
Market

Actives (ooo)

A Growing Market

Actives – a customer who has a bet or plays real money during a given period

UK is 17% over one year

Europe up 52%

Rest of world up 46.3%

What will happen when US market opens?

target market gambling
Target Market – Gambling $

New target market

Knows technology 50% of new actives –football players

UK and Europe

Well informed players

Old target market

No technology

Knowledge

Mostly casino and horse players

Misinformed players

conclusion1
Conclusion
  • Gambling has always been among man and will continue.
  • Betfair has found a new channel to bet (same as it always has been – man to man) only now through technology.
  • They must keep their name recognition by sponsorship and advertising.
  • They must keep current with technology and even help shape it to stay ahead.
  • They must help regulate legislation and be at the door step when new and emerging markets are ready for the picking.
  • These are the factors that will ensure that they keep their market share and enhance the market for online gambling.
betfair2
BETFAIR

BETFAIR

Internal Analysis / Overview

By John Bowman

betfair ceo david yu
Betfair – CEO – David Yu
  • Aggressive 3 yr. plan
  • Heavy re-investment
  • New software
  • Buy New Markets – TVG – USA
  • Key Sponsorship in many different sporting events
entering foreign markets
Entering Foreign Markets
  • All have strict legal
  • Restrictions
  • Betfair in US with TVG
  • What will happen if Markets Open ???

The Four Largest Markets of Gambling

TVG

Horse Racing - only

No Presence

Of Betfair

segmentation strategy

Porter’s – Generic Strategy

SEGMENTATIONSTRATEGY

NARROW

MARKET

SCOPE

DIFFERENTIATION

STRATEGY

COST

LEADERSHIP

BRAND

MARKET

SCOPE

UNIQUENESS

COMPETENCY

LOW COST

COMPETENCY

conclusion3
Conclusion
  • Betfair is a very young company, in an industry that is still in its infancy
  • They need to keep their focus on what is their core business
  • Betfair needs to be ready to enter into any new markets
  • They need to ensure their presence in the current ones