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Exploring Logos: Types and Designs

Learn about the main types of logos, from wordmarks to brandmarks, and how they are used in document design. Get insights on creating effective visual elements and the importance of name recognition. Examples included.

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Exploring Logos: Types and Designs

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  1. Logos, Icons, and Symbols By Dr. Jennifer Bowie For Document Design Examples & Details

  2. Logos: Main Types • Wordmark: the name is the main element • Most common, often cheapest, good to create name recognition • May use funky display font or adjust some elements of a normal font • Lettermarks: letters/abbreviation of the name is the main element • Good for longer names • Requires more name recognition

  3. Logos: Main Types • Brandmark: abstract symbol that represents company, may be stylized letter • Multicultural • Until recognized doesn’t “represent” company • Icons or Combination: includes mix of visual and text, text may form part of the visual • Good for companies with some name recognition • Connects visual with name

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  11. What do I represent?

  12. What do I represent?

  13. What do I represent?

  14. What do I represent?

  15. Which is better?

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