Observation, Focus Groups, and Other Qualitative Measures. Categories of Research. Quantitative research: research involving the use of structured questions in which response options have been predetermined and a large number of respondents involved
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Shopper/Store Use Profile
Average time in store: 32.4 (minutes)
Customer party size: 1.2 (persons)
Average expenditures: 57.34 (dollars)
Payment method 73.0% (credit card)
Number of aisles traveled: 5.7
Requests for assistance: 0.5
Stops and looks at items 5.4
Items handled per stop 2.1
Total items handled 9.3
Items purchased 2.5
We know WHAT
BUT, We don’t knowWHY!
Source: Market Trends (www.markettrends.com)
INSTRUCTIONS. Write in words to complete each of the sentences below.
For college students, credit cards are…
College students use credit cards to…
When a college freshman gets a new credit card application, he/she…
When a college student reaches the limit of his/her credit card he/she…
When a college senior gets a new credit card application, he/she…
If parents of college students learned about their children’s credit card situations, they would…