18 Personal Selling/Sales Promotions. Personal Selling. interpersonal promotional process involving a seller’s person-to-person presentation to a prospective buyer. Personal Selling. Communication Mode . Direct and face-to-face . Communication Control. High. Feedback Amount. Much.
Direct and face-to-face
Message Flow Direction
Message Content Control
Reaching Large Audience
Tailored to prospectCharacteristics of Personal Selling
During the annual search, which includes both the U.S. and Canada,
the grandchildren, children, spouses and friends of outstanding grandmas are invited to write in and tell us, in 100 words or less, why their grandmas are the greatest.
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