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Targeted Behavioral Advertising

Targeted Behavioral Advertising. Ariel Pierre Section 001. Presentation Overview:. Definition Location Privacy Concerns Statistical Graph Regulation Real World Example References. What is targeted behavioral advertising?.

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Targeted Behavioral Advertising

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  1. Targeted Behavioral Advertising Ariel Pierre Section 001

  2. Presentation Overview: • Definition • Location • Privacy Concerns • Statistical Graph • Regulation • Real World Example • References

  3. What is targeted behavioral advertising? • A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. • The idea is to observe a user’s online behavior and offer the most relevant advertisements according to their behavior.

  4. Where can Targeted Behavioral Advertising be found? • Twitter • Facebook • YouTube • Google • Latome and Revenue Science are two main companies offering targeted behavioral advertising.

  5. Privacy Concerns: • Federal Trade Commission believes that Behavioral targeted advertising is a violation of privacy. • Consumers are losing control over their own information. FTC

  6. Statistical Graph

  7. Regulation • Websites regulate themselves. • There are no regulation laws against targeted behavioral advertising. • Some web browsers have the welfare of the consumer at heart. • Mozilla Firefox • https://addons.mozilla.org/enUS/firefox/addon/11073

  8. Lotame Watch where you click.

  9. References • Beal, Howard. Network Advertising Initiative. 24 March 2010. 13 April 2010 <http://docs.google.com/viewer?a=v&q=cache:Nwrh7h5RE9sJ:www.networkadvertising.org/pdfs/NAI_Beales_Release.pdf+behaviorally+targeted+advertising&hl=en&gl=us&pid=bl&srcid=ADGEESi52vYcUcNpZR8W6GyCoZ0WLTx3gAv1_NQMFMKm6Ug1LJZZgUHJfTyuAVUN4V0TWwuTZGjI8GCJKew1CR>. • Milne, George R. "All Businesses a D&B Company." 22 December 2003. How well do consumers protect themselves from identity theift? 7 February 2010 <http://www.allbusiness.com/technology/computer-software-security/728732-1.html>. • Pool, Kate. "Online Behavioral Targeting Debate Continues—Ads May Not." 10 September 2009. EcontentMag.com. 7 Febuary 2010 <http://www.econtentmag.com/Articles/News/News-Feature/Online-Behavioral-Targeting-Debate-Continuese28094Ads-May-Not-56034.htm>. • Vermaat, Shelly and. Discovering Computers 2010 Living in a Digital World. Boston: Course Techknowlogy Cengage Learning, 2009.

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