What is High-Tech for them? • Is it just a matter of more technology?
High-tech as Cultural Expression • “High”-lights the non-instrumental. • “High”-lights the non-technological. • High-tech merely simulates technology. • Brings back a meaning of technology that has been obscured in our modern conception: artandaesthetics. • Form and Function become separated!
High-Tech Design: “…a style or design or interior decoration that uses objects and articles normally found in factories, warehouses, restaurant kitchens, etc., or that imitates the stark functionalism of such equipment.” – English Dictionary Entry.
What does this mean? • In the culture of High-Technology, modern notions of technology are turned on their heads! • High-tech turns functionality and instrumentality into something else. But into what?
So, What is the Age of High-tech? • Technology becomes a matter of representation… • …of style… • …of design… • …of image.
Having a High-Tech Style: • From basketball shoes, to hair-cuts, to apartments (with pipes and ducts in the open, concrete floors, and glass walls, etc.), things are being described as having a high-tech style. • in high-tech then, the modern view of functional form has been widely abandoned in favor of a technological look or style that need not be functional in any traditional sense.
High-Tech as Style Bush’s Aircrafts Saddam’s Aircraft
Dimensions of High-tech • Is starkly minimalist, functionalist interior design high-tech? • Is the complex circuitry of a microprocessor high-tech? The dimensions of high-tech: • Minimalism (reducing objects to the most necessary forms, miniaturize, streamline). • Complexity (miniaturization requires “more in less”).
Evidence in the Marketplace? Cell phones, PDAs Stereo systems and speakers DVDs Walkman Sneakers Laptops Eye glasses Apartment buildings Night clubs, restaurants
Conclusion • Our conception of Technology has shifted. • The dimension of High-tech can be found somewhere at the intersection of two tendencies: minimalism and complexity. • Design now a major site of (high-) technology innovation