Company Overview October 2011. Strategic growth and innovation are critical to every business . Yet for most it is an afterthought…. Glassbox is a Marketing Operations software platform that enables Brands and their Agencies to create Critical Business Views.
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Glassbox is a Marketing Operations software platform that enables Brands and their Agencies to create Critical Business Views.
Critical Business Views allow management to see the information needed for strategic growth and innovation.
5% (Via Glassbox Analytics)
Data Gathering 50%
Analyze and Approve 10%
Prepare Response 10%
Continuous Improvement 0%
Result: 50% increase in effort dedicated to value creating initiatives
Clear opportunity to simplify and optimize the complexity…
Enabling growth and innovation
Marketing Operations Software Platform
[Drupal, PHP, other]
Mobile & Other Interaction Services
Versioning & Document Security
In memory data store
Interaction Engine & collaboration
[Primarily J2EE, VMware vFabric , other]
Reporting DB and cubes
Notification & Presence Services
Sub document and object mapping
World class feedback
Requirements & Design
We are here
Development and Testing
Where We Worked
What We Know
Digital Media and Technology, Marketing Operations, Company turn-around, managing high growth businesses profitably, managing and motivating staff.
Product Development, Database Configuration and Management, Broad Based Marketing/Digital Technologies, Project Management.
Marketing, Technology delivery, deployment and management, business process engineering and enablement
SaaS, Storage, Virtualization, Cloud computing, Information security and Unified Communication
CEO SilverCarrot, CCOO & CFO OgilvyOne and Ogilvy, Price Waterhouse M&E - Senior Manager
Assoc Director Marketing Technology OgilvyOne, VP SMB Data - Chase, Director of QA Datalogix/Oracle
Chief Product Officer
COO OMI Tech (Strategic JV), CIO - Inheritance, Director Biz Solutions Ogilvy, Manager KMPG
CTO - OMI COO
Angel/Series A: Target $1.250M Raise Q1
Marketing Organizations Fortune 1000 - Manages multiple brands, partners, vendors, etc.
Industry Specific Technologies
Non Industry Specific
Technologies in Use
Collaboration Project Management and Shareware
Effectively gathers, organizes and analyzes both structured and unstructured data from any source, into Actionable Intelligence
Collaboration, CRM. Project Management and Shareware
Creative, Production and Measurement
Financial/Billing and Media
300+ Global Agency Networks – Nothing is “standardized”
Managing multiple offices, agencies, vendors, disciplines, data partners, etc.
Why is Glassbox unique:
Out of the box Customizable, yet
Personalized Targeted Assignments - Collaborate on discrete elements
Real time information captured at component level for efficient search, reporting and analysis
Users see the most relevant content and resources are assigned based on advanced system logic
At every attribute level (including financials and spreadsheets)
*Source – Adage Database
**Can be leveraged by other verticals - publishing, consulting, etc.
Expertise: Marketing, CRM, Data and Analytics.
Experience: CMO Barclays, President Ogilvy & Experian
Independent Board Member
Expertise: Marketing & Sales, Digital Media Technology, M&E
Experience: DoubleClick, IBM, Dow Jones, and Agency
Expertise: Digital Media and Technology
Experience: OgilvyInteractive, Neo, Carat Interactive and Lot21
CEO Adzerk and Entrepreneur Services
Expertise: Technology, Publishing and Serial Entrepreneur
Experience: Microsoft, Atlas, Accipiter and Engage