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Company Overview October 2011. Strategic growth and innovation are critical to every business . Yet for most it is an afterthought…. Glassbox is a Marketing Operations software platform that enables Brands and their Agencies to create Critical Business Views.

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Glassbox is a Marketing Operations software platform that enables Brands and their Agencies to create Critical Business Views.

Critical Business Views allow management to see the information needed for strategic growth and innovation.

example global marketing organization new business pitch
Example: Global Marketing OrganizationNew Business Pitch

Current Process

With Glassbox

20%

10%

5%

5%

20%

25%

10%

5% (Via Glassbox Analytics)

Strategy 5%

Data Gathering 50%

Analyze and Approve 10%

Prepare Response 10%

Review/Evolve 15%

Shaping/Rehearse 10%

Chemistry/Relationship 0%

Continuous Improvement 0%

Result: 50% increase in effort dedicated to value creating initiatives

executive overview
Executive Overview
  • Big Market: Marketing - $400 Billion Annual Spend (manually managed)
  • Needs Unmet: Shareware, Project Management and Collaboration technology are insufficient:
      • Extensive maintenance/effort impedes adoption
      • Too much flexibility and unnecessary information
  • Prior Success: DDS/MediaBank, DoubleClick & Invite Media
  • Big Revenue Potential: $500 million in marketing vertical (initial focus)
  • Huge Margins: Break even in 15 months
  • Proven Team: Proven track record in digital technology, marketing, finance & operations

Clear opportunity to simplify and optimize the complexity…

with glassbox
…with Glassbox
  • SaaS Technology – Scalable
  • Saves time and money
  • Simple yet Intelligent workflow
  • Integrated knowledge management
  • Organizes / analyzes any type of data
  • Personalized targeted collaboration
  • Continuous learning and improvement
  • Data enabled thought leadership
  • Analytics and predictive modeling
  • Immediate adoption – out of the box
  • Supported by a strategic JV with OMI
    • Established Technology (10 years)
    • Bank level certification/security

Enabling growth and innovation

technology architecture
Technology Architecture

Infrastructure Summary

Marketing Operations Software Platform

User Interaction

[Drupal, PHP, other]

WorkflowAutomation

Collaboration

Space

KnowledgeManagement

ProjectManagement

Dashboard &

PerformanceAnalytics

Dashboard &

PerformanceAnalytics

Mobile & Other Interaction Services

Reporting Services

Automation Services

Notification Services

User Services

Services Interaction

Interaction Services

Collaboration Services

Document Services

Event Services

Identity

Management

[OpenID/SAM

Llibraries]

Versioning & Document Security

In memory data store

[couchdb]

Interaction Engine & collaboration

[xmpp, other]

Metadata Store

[Gemfire]

Application Infrastructure

[Primarily J2EE, VMware vFabric , other]

Reporting DB and cubes

[MSSQL]

File Repository

[Alfresco]

Notification & Presence Services

LDAP

[Active Directory]

Sub document and object mapping

[couchdb]

moving quickly
Moving Quickly

JULY

NOVEMBER

OCTOBER

DECEMBER

SEPTEMBER

AUGUST

World class feedback

RAISING CAPITAL

Requirements & Design

Use Cases

Prospect Pipeline

We are here

Development and Testing

Product Launch

Prototype

management team
Management Team

Where We Worked

What We Know

Digital Media and Technology, Marketing Operations, Company turn-around, managing high growth businesses profitably, managing and motivating staff.

Product Development, Database Configuration and Management, Broad Based Marketing/Digital Technologies, Project Management.

Marketing, Technology delivery, deployment and management, business process engineering and enablement

SaaS, Storage, Virtualization, Cloud computing, Information security and Unified Communication

CEO SilverCarrot, CCOO & CFO OgilvyOne and Ogilvy, Price Waterhouse M&E - Senior Manager

Dorothy Young

CEO, Founder

Assoc Director Marketing Technology OgilvyOne, VP SMB Data - Chase, Director of QA Datalogix/Oracle

Richard Levinson

Chief Product Officer

COO OMI Tech (Strategic JV), CIO - Inheritance, Director Biz Solutions Ogilvy, Manager KMPG

Paul Sciandra

CTO - OMI COO

  • GM Technology at Sify Ltd.,
  • Nvidia, & IBM Global Services

Ram Rudravaram

Chief Architect

use of proceeds
Use of Proceeds

Angel/Series A: Target $1.250M Raise Q1

we help brands and agencies to create critical business views
We help Brands and Agencies to Create Critical Business Views…

Marketing Organizations Fortune 1000 - Manages multiple brands, partners, vendors, etc.

Industry Specific Technologies

Non Industry Specific

Technologies in Use

Digital

Enterprise

Collaboration Project Management and Shareware

Effectively gathers, organizes and analyzes both structured and unstructured data from any source, into Actionable Intelligence

Collaboration, CRM. Project Management and Shareware

Creative, Production and Measurement

Financial/Billing and Media

300+ Global Agency Networks – Nothing is “standardized”

Managing multiple offices, agencies, vendors, disciplines, data partners, etc.

conclusion why invest
Conclusion – Why invest?
  • Unique technology that solves critical business need
  • Strong, experienced Management Team and Advisors
  • Cash Flow positive by 2013
  • Profits in excess of $20 million in 2016 on revenue of $30 million
  • Clear exit strategy
competitive landscape
Competitive Landscape

Why is Glassbox unique:

Out of the box Customizable, yet

Managed Flexibility

Personalized Targeted Assignments - Collaborate on discrete elements

Real time information captured at component level for efficient search, reporting and analysis

Users see the most relevant content and resources are assigned based on advanced system logic

At every attribute level (including financials and spreadsheets)

competitive advantages
Competitive advantages
  • Customized application that fits the agency/marketer culture – Subject Matter Platform
  • Hard to replace once implemented – from both a cultural and data perspective
  • Enterprise tools require immediate negotiation and integration with IT
  • Personal Relationships
  • LOB approval occurs under the radar
  • Proprietary data model
how the technology works managed simplicity
How the technology works – managed simplicity

Document

Re-constructed

Sample

System

Actions

Personalized

Collaboration

Deconstructed

Individual

Questions

Completed

Questions

Strategic

Request

  • Questions are:
  • Assigned (based on system intelligence)
  • Answered
  • Reviewed
  • Approved
  • Rated
  • Tracking is performed along the way
  • Ready for :
  • High level approval
  • Master Document Collaboration
  • Find and incorporate prior work
  • Build financial templates
  • Survey Network
  • Create clarifying questions
  • Set up Project
  • Upload any Complex Structured Document into System
  • Final answers are:
  • Selected
  • Modified
  • Copied
  • Rated
  • Broken into questions & sub-questions
  • Each is stand alone with unique meta-data, interaction & versioning
  • Questions are complex applications (many formats)
financial summary
Financial Summary

2011

2012

2013

2014

2015

2016

marketing category initial focus annual spend
Marketing Category (Initial Focus**) Annual Spend

*Source – Adage Database

**Can be leveraged by other verticals - publishing, consulting, etc.

advisors
Advisors

Michelle Bottomley

CMO Barclays

Expertise: Marketing, CRM, Data and Analytics.

Experience: CMO Barclays, President Ogilvy & Experian

Marianne Caponnetto

Independent Board Member

Expertise: Marketing & Sales, Digital Media Technology, M&E

Experience: DoubleClick, IBM, Dow Jones, and Agency

Eric Wheeler

CEO 33Across

Expertise: Digital Media and Technology

Experience: OgilvyInteractive, Neo, Carat Interactive and Lot21

Brian Handly

CEO Adzerk and Entrepreneur Services

Expertise: Technology, Publishing and Serial Entrepreneur

Experience: Microsoft, Atlas, Accipiter and Engage