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Waterproof Cellular Phone Design

Waterproof Cellular Phone Design Berhane Azage Jin Yoon Trey Whiteman Joshua Salazar Sarah Ohr Introduction Background on Cell Phones Market Assessment Why Waterproofing? The gist of the problem definition: Design a competitive waterproofed cell phone that is cost effective.

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Waterproof Cellular Phone Design

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  1. Waterproof Cellular Phone Design Berhane Azage Jin Yoon Trey Whiteman Joshua Salazar Sarah Ohr

  2. Introduction Background on Cell Phones Market Assessment Why Waterproofing? The gist of the problem definition: Design a competitive waterproofed cell phone that is cost effective.

  3. Objective Tree

  4. Analysis of the Problem Existing productsCasio G'zOne TYPE-R, Can U 5025 Main Features water-proof, shock resistant, a 1.3MP digital camera, and electronic compass Strengths High Water-Proof Capability, High Durability Weaknesses Its “chunky” appearance, cost

  5. Challenges and Design Constraints • waterproof each component • ensure high durability and waterproof capability. • Cost-effective • Aesthetics: compact and stylish

  6. Morph Chart

  7. Product Differentiation Waterproofing Individual Components vs. The Outer Casing • Competition • Defining our Market

  8. Battery Removable Non-removable Speaker Polypropylene Mylar PlastiDip Microphone PlastiDip Parylene Main Board Parylene Epoxy Touch Screen Screen Epoxy Parylene Antenna Internal External Waterproofing Techniques

  9. Metrics • Cost • Temperature Tolerance • Call quality / sound quality • Aesthetics • Moisture Transmission • Pressure • Depth • Pressure Differences

  10. Design DescriptionI

  11. Motherboard

  12. Battery Case & Connector

  13. Speaker & Microphone

  14. Network Technology • CMDA vs. GSM • CMDA: Do not need to worry about sim card

  15. Design Description II • Screen • Antenna • Encasing/Cell Phone Body

  16. Approximate Cost of Design *this is an overestimate of the cost; waterproofing components such as the microphone and speaker may cost a little less

  17. Schedule [testing, shipment, and marketing] - Completion of Design March 8, 2006 - Final Documentation March 20,2006 - Presentation to Class March 25,2006 - Building Prototype of cell phone April 20,2006 Ordering of parts, Assembling, Determining ways to testing) - Testing I April 30,2006 Pressure levels, Temperature variation, Signal strength, etc. - Revision of Design May 5, 2006 Developing alternatives if needed Re-analysis of Budgeting - Specification for Fabrication and Production May 12, 2006 - Sample Manufacturing June 15, 2006 (Note: length of time is due to outsourcing to China and India) - Evaluation July 25, 2006 Focus groups (survey customer satisfaction) - Solutions to customer requests July 30, 2006 - Marketing August 9, 2006 Research potential customers Contract with cell phone providers - Release of Product October 10, 2006 - Monitoring and Customer Support Ongoing

  18. THANK YOU

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