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Waterproof Cellular Phone Design - PowerPoint PPT Presentation


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Waterproof Cellular Phone Design Berhane Azage Jin Yoon Trey Whiteman Joshua Salazar Sarah Ohr Introduction Background on Cell Phones Market Assessment Why Waterproofing? The gist of the problem definition: Design a competitive waterproofed cell phone that is cost effective.

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waterproof cellular phone design

Waterproof Cellular Phone Design

Berhane Azage

Jin Yoon

Trey Whiteman

Joshua Salazar

Sarah Ohr

introduction

Introduction

Background on Cell Phones

Market Assessment

Why Waterproofing?

The gist of the problem definition:

Design a competitive waterproofed cell phone that is cost effective.

analysis of the problem

Analysis of the Problem

Existing productsCasio G'zOne TYPE-R, Can U 5025

Main Features

water-proof, shock resistant, a 1.3MP digital camera, and electronic compass

Strengths

High Water-Proof Capability, High Durability

Weaknesses

Its “chunky” appearance, cost

challenges and design constraints
Challenges and Design Constraints
  • waterproof each component
  • ensure high durability and waterproof capability.
  • Cost-effective
  • Aesthetics: compact and stylish
product differentiation
Product Differentiation

Waterproofing Individual Components

vs.

The Outer Casing

  • Competition
  • Defining our Market
waterproofing techniques
Battery

Removable

Non-removable

Speaker

Polypropylene

Mylar

PlastiDip

Microphone

PlastiDip

Parylene

Main Board

Parylene

Epoxy

Touch Screen

Screen

Epoxy

Parylene

Antenna

Internal

External

Waterproofing Techniques
metrics
Metrics
  • Cost
  • Temperature Tolerance
  • Call quality / sound quality
  • Aesthetics
  • Moisture Transmission
  • Pressure
    • Depth
    • Pressure Differences
network technology
Network Technology
  • CMDA vs. GSM
  • CMDA: Do not need to worry about sim card
design description ii
Design Description II
  • Screen
  • Antenna
  • Encasing/Cell Phone Body
approximate cost of design
Approximate Cost of Design

*this is an overestimate of the cost; waterproofing components such as the microphone and speaker may cost a little less

schedule testing shipment and marketing
Schedule [testing, shipment, and marketing]

- Completion of Design March 8, 2006

- Final Documentation March 20,2006

- Presentation to Class March 25,2006

- Building Prototype of cell phone April 20,2006

Ordering of parts, Assembling, Determining ways to testing)

- Testing I April 30,2006

Pressure levels, Temperature variation, Signal strength, etc.

- Revision of Design May 5, 2006

Developing alternatives if needed

Re-analysis of Budgeting

- Specification for Fabrication and Production May 12, 2006

- Sample Manufacturing June 15, 2006

(Note: length of time is due to outsourcing to China and India)

- Evaluation July 25, 2006

Focus groups (survey customer satisfaction)

- Solutions to customer requests July 30, 2006

- Marketing August 9, 2006

Research potential customers

Contract with cell phone providers

- Release of Product October 10, 2006

- Monitoring and Customer Support Ongoing