Retail @ SCU - PowerPoint PPT Presentation

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Retail @ SCU

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  1. Retail.com@SCU Kirthi Kalyanam Retail Management Institute Santa Clara University

  2. Hype! Denial Disbelief Amusement Curiosity

  3. Traditional Corporations are Embracing the Web

  4. The Web has Reached Main Street • 40% of U.S. Population • 46% Female • 55 M people are ‘shopping’ • 41% of Internet ‘shoppers’ are women Commerce Net-Nielsen, June 17, 1999

  5. From Brick & Mortar to Multi-Channel Retailing • Guiding Principles • Follow the customer • In order to learn you have to participate

  6. Confirmation Payment Ordering Technology Infrastructure Learning Fulfillment What Does it Take to be an E*Tailer? Service Personalization Web Site Brick & Mortar Integration Product Catalog

  7. Reinventing Retail Catharine Harding Senior Consultant Retail Industry Consulting Practice

  8. Cisco Systems: A Case Study in business to Business E*Commerce Todd Elizalde Director of Internet Commerce and Customer Service Operations

  9. Knowing the Web Customer: Promises and Perils Steve Krause President & Co-founder

  10. E-Merchandising: More than just taking orders on the Net Monte Zweban Founder President & CEO