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The Nature of Qualitative Research. What is Qualitative Research?. Denzin and Lincoln (1994) define qualitative research:Qualitative research is multi-method in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpret phenomena in terms of the meanings people bring to them. Qualitative research involves the studied use and collection of a variety of empi197

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