CABLE and SATELLITE TELEVISION What Kind of Alternative? 1996-2002 Cable Statistics 11,600 Cable TV systems in the U.S., 1996 Serving 64 mn homes (1996), to 69 mn (2002) (DBS: 5m in 1996 and 21m in 2002). Serving 66% U.S. homes (1996); 85% of TV households (2002)
What Kind of Alternative?
(DBS: 5m in 1996 and 21m in 2002).
Subscription revenue dominates
with some channels (e.g. HBO) entirely dependent on subscription.
Affiliates of major networks
Signals of local independents (these now stronger as result of cable)
Imported distant stations
“Super-stations” (local signals distributed nationally by satellite)
Local access channels (education,
government, community – sometimes split)
Text services (news, weather, sports etc.).