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Chapter 7: Television and Cable - PowerPoint PPT Presentation

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Chapter 7: Television and Cable

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  1. Chapter 7: Television and Cable

  2. A brief history of TV, cable, and satellite TV • Diffusion of TVs after World War II • VHF and UHF • NTSC standard • Cable TV • TV networks

  3. The rise of cable TV • Early 1970s: distant signals • HBO and the rise of cable networks • Superstations and basic cable • Franchising requirements • MSOs • DBS

  4. TV faces competition • Networks decline in the 1990s • Basic cable climbs • Independent stations remain steady & behind

  5. Industry organization The TV industry • Networks increasingly supply their own programming • TV programming strategy • Genres for each segment • Coordinated with time of the day

  6. The TV industry, continued • TV advertisers • National, national spot, local • Networks/Affiliates • O & O’s • Independents • Buy mostly syndicated programs • Public TV

  7. Network ownership and group station owners • NBC owned by General Electric • ABC/CapCities merged with Disney • CBS & Viacom merge • Fox Broadcasting Corp. Owned by Rupert Murdoch’s News Corp. • UPN is owned by Chris Craft and Viacom • WB TV is owned by Time Warner

  8. Audiences for Cable & TV • 98% of US households have color TV • 97% of US homes passed by a cable network – 67% subscribe • Cable and independents reduce network TV audience share • Cumulative viewing of cable programming is significant

  9. Pros & Cons of Television • More people have television in their homes than have a telephone. More homes have a television than have a front porch! • 5 Pros & 5 Cons • What do you think this says about our society?

  10. The organization that established the TV standard of 525 lines & 30 fps is: • Underwriters Laboratory • National Television Systems Committee • Federal Communications Commission • Project Abilene

  11. Which of the following TV genres was NOT copied from the movies? • Action adventure • Science fiction • Talk shows • News

  12. Which of the following is true of TV advertising revenues? • Network revenues are much higher than cable • Revenues have been declining since their peak in the 1980s • Revenues are capped by the FCC • Networks no longer rely on advertising for profits

  13. Why did the FCC freeze TV licenses from 1948 to 1952? • It was an effect of the Cold War • To give the FCC time to mandate the 525 line standard • To allow for the development of TV coverage in all areas • So network owners could convert their broadcasts to HDTV

  14. How does syndication work? • Stations and syndicators split ad revenues • Syndicators pay stations to carry programs • Stations pay syndicators, but keep all the revenues • Syndicators give away re-runs as “thanks” for a successful run

  15. Which of the following groups is MOST likely to subscribe to cable? • Senior citizens • Prisoners • College students & singles in their 20s • Young families

  16. Which technology first made it possible to bring in television signals from distant cities? • Satellite • Fiber optics • Coaxial cable • microwave