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Chapter 7: Television and Cable A brief history of TV, cable, and satellite TV Diffusion of TVs after World War II VHF and UHF NTSC standard Cable TV TV networks The rise of cable TV Early 1970s: distant signals HBO and the rise of cable networks Superstations and basic cable

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a brief history of tv cable and satellite tv
A brief history of TV, cable, and satellite TV
  • Diffusion of TVs after World War II
  • VHF and UHF
    • NTSC standard
  • Cable TV
  • TV networks
the rise of cable tv
The rise of cable TV
  • Early 1970s: distant signals
  • HBO and the rise of cable networks
    • Superstations and basic cable
    • Franchising requirements
  • MSOs
  • DBS
tv faces competition
TV faces competition
  • Networks decline in the 1990s
  • Basic cable climbs
  • Independent stations remain steady & behind
industry organization
Industry organization

The TV industry

  • Networks increasingly supply their own programming
  • TV programming strategy
    • Genres for each segment
    • Coordinated with time of the day
the tv industry continued
The TV industry, continued
  • TV advertisers
    • National, national spot, local
  • Networks/Affiliates
  • O & O’s
  • Independents
    • Buy mostly syndicated programs
  • Public TV
network ownership and group station owners
Network ownership and group station owners
  • NBC owned by General Electric
  • ABC/CapCities merged with Disney
  • CBS & Viacom merge
  • Fox Broadcasting Corp. Owned by Rupert Murdoch’s News Corp.
  • UPN is owned by Chris Craft and Viacom
  • WB TV is owned by Time Warner
audiences for cable tv
Audiences for Cable & TV
  • 98% of US households have color TV
  • 97% of US homes passed by a cable network – 67% subscribe
  • Cable and independents reduce network TV audience share
  • Cumulative viewing of cable programming is significant
pros cons of television
Pros & Cons of Television
  • More people have television in their homes than have a telephone. More homes have a television than have a front porch!
  • 5 Pros & 5 Cons
  • What do you think this says about our society?
slide10

The organization that established the TV standard of 525 lines & 30 fps is:

  • Underwriters Laboratory
  • National Television Systems Committee
  • Federal Communications Commission
  • Project Abilene
slide11

Which of the following TV genres was NOT copied from the movies?

  • Action adventure
  • Science fiction
  • Talk shows
  • News
slide12

Which of the following is true of TV advertising revenues?

  • Network revenues are much higher than cable
  • Revenues have been declining since their peak in the 1980s
  • Revenues are capped by the FCC
  • Networks no longer rely on advertising for profits
slide13

Why did the FCC freeze TV licenses from 1948 to 1952?

  • It was an effect of the Cold War
  • To give the FCC time to mandate the 525 line standard
  • To allow for the development of TV coverage in all areas
  • So network owners could convert their broadcasts to HDTV
slide14

How does syndication work?

  • Stations and syndicators split ad revenues
  • Syndicators pay stations to carry programs
  • Stations pay syndicators, but keep all the revenues
  • Syndicators give away re-runs as “thanks” for a successful run
slide15

Which of the following groups is MOST likely to subscribe to cable?

  • Senior citizens
  • Prisoners
  • College students & singles in their 20s
  • Young families
slide16

Which technology first made it possible to bring in television signals from distant cities?

  • Satellite
  • Fiber optics
  • Coaxial cable
  • microwave