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Ingredient Insight: Top 10 ready meal flavours comparison

Ethnic flavours and more exotic flavour combinations in general are being more readily embraced by consumers worldwide. Consequently the use of herbs and spices in products is being heavily promoted by food companies with creative flavour descriptors to entice consumers.

This is particularly evident in the Ready Meals category, where exotic offerings from cuisines such as Indian and Thai are becoming mainstream choices.

A wide array of curry choices of varying degrees of spiciness are teamed with fresh herbs for a more authentic ethnic experience.

This graph show the top 10 ready meal flavours launched during the first half of 2009 compared to the first half of 2010 (global).

Source: Innova Market Insights

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Product examples

Red Pepper Chicken Red Curry with Jasmine Rice

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Product examples

Asian Sensations Stir-Fry Made Easy Sesame Chicken

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