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FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare

FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare. Enrollment Management’s charge is to guide students on a path to enrollment and graduation at CWU. Cross-divisional scope:. Analytics. Recruitment. Marketing/communications. Student Achievement. Admissions. Financial Aid.

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FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare

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  1. FY19 Budget SummitStrategic Enrollment ManagementSharon O’Hare Enrollment Management’s charge is to guide students on a path to enrollment and graduation at CWU. Cross-divisional scope: Analytics Recruitment Marketing/communications Student Achievement Admissions Financial Aid Long-term Financial planning

  2. Leadership Division Structure GameOn! SEM Greg Williams Asst. Director, Operations Director, Recruitment Eva Whitsett Asst. Director, Student Accounts Assoc. Dir, Diversity, Inclusion & Access Student Financial Services Admissions/Recruiting

  3. FY16-19 Expenses by Account State and Local Funds

  4. FY16-19 Expenses by Program – State and Local Funds

  5. FY19 Budget to Projection by Department SEM, Admissions, GameOn! Student Financial Services: Financial Aid & Student Accounts

  6. Headcount by Position Type

  7. Universal Reporting Metrics Direct Strategic Enrollment Management Admissions Financial Aid Indirect GameOn!: Outreach and recruiting to underserved populations in central Washington region

  8. Division Specific Reporting Key Performance Indicators (KPIs) by Department Strategic Enrollment Management Retention, progression & graduation rates (%) Net tuition revenue by fiscal year ($) Admissions Inquiries, Applications, Admits (HC) & Yield (%) Enrollment by term (HC & FTE) Enrollment by TUSG (HC) Washington State market share (%)

  9. Division Specific Reporting Key Performance Indicators (KPIs) by Department Financial Aid/Student Accounts On-time distribution of aid (#days after FAFSA done) Verification processing time (days) Affordability gap for TUSG status ($) Net tuition revenue maximization using waivers ($) Student Accounts audit review GameOn!Number of participants (HC) & gender mix (%) Number of partner schools (C)

  10. Allocation Request Summary Unit: Financial Aid (Student Financial Services) Amount Requested: $183,600 One Time or Continuous? Continuous Reason: Add 3.0 FTE Financial Aid Counselors Summary Detail: • Respond to FA counselors increased workload caused by changes in the US DOE regs • Reduce student wait time, improve access to FA counselors • Increase SFS engagement with students; provide services beyond the office and after work hours. ()

  11. Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $58,336 One Time or Continuous? Continuous Reason: Increase non-resident and diverse FTFT enrollment by increasing targeted name buys Summary Detail: • Expand CWU Student Search Marketing (EAB partnership) to increase out of state and diverse student prospect pool and applications. ()

  12. Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $30,000 One Time or Continuous? Continuous Reason: Increase Fall Open House budget (from $10K, currently funded, to $40K), add Spring Open House Summary Detail: • Increase Fall Open House budget to accommodate growth in attendance (1,200 F18, 477 F17) • Increase student and parent interest in CWU through increased exposure to faculty, sample classes, financial aid, other support units ()

  13. Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $93,480 One Time or Continuous? Continuous Reason: Add 1.50 FTE Admissions Reviewers/Processors Summary Detail: • Applications have doubled in last 5 years without increase • As a result, decision wait times can be as long as 6 weeks ()

  14. Thank you!

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