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The Highlands Regional Library Cooperative and the NJ State Library Presents:. Valuing School Libraries: Demonstrate Your Impact. Webinar Hosted by CJRLC, HRLC, INFOLINK and SJRLC February 4, 2010 Presented by Joanne P. Roukens, Executive Director , HRLC www.hrlc.org.

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valuing school libraries demonstrate your impact

The Highlands Regional Library Cooperative and the NJ State Library Presents:

Valuing School Libraries: Demonstrate Your Impact

Webinar Hosted by CJRLC, HRLC, INFOLINK and SJRLC

February 4, 2010

Presented by

Joanne P. Roukens, Executive Director, HRLC

www.hrlc.org

acknowledgements
Acknowledgements
  • Miriam Parkinson, School Librarian, Thomas Jefferson Middle School, Fair Lawn
  • Hilda Weisburg, retired library media specialist from Morristown High School and past president of NJASL

HRLC 2010

slide3

Valuing Librariesis about showing you how valuable your library is and how you can communicate its impact to your administrators, faculty and parents.

objectives
Objectives

You will be able to:

  • Define what is valuable to customers and funders/stakeholders
  • Execute a seven-part strategic process
  • Identify your library’s “Value Proposition”
  • Quantify your library’s value
  • Make your case

HRLC 2010

webjunction
WebJunction

Materials from this workshop are in part based on the WebJunction “Demonstrating Impact”

web documents.

http://tinyurl.com/yga3gsq

HRLC 2010

valuing libraries toolkit
Valuing Libraries Toolkit

www.hrlc.org/funding/valuinglibs.htm

All the materials in the Valuing Libraries Toolkit are available at:

HRLC 2010

who are our participants today
Who Are Our Participants Today?
  • School Librarian
  • Public Librarian
  • Other

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which type of school
Which type of school?
  • Elementary
  • Middle
  • High School

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overview
Overview
  • Strategize
  • Quantify
  • Make the Case

Three steps to demonstrating impact:

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value and vision
Value and Vision
  • What is value?
    • "Value and Vision" by Eleanor Jo “Joey” Rodger, American Libraries, Nov. 1, 2002
      • Ideas of value have changed
      • Moving target, constantly needs assessment
      • Usefulness, quality, availability, image

HRLC 2010

value and vision11
Value and Vision
  • What it is not:
    • Historic, tradition, etc… is not valuable
    • Doesn’t correspond to staff ideas of importance
    • Is not about our professional values
      • Our personal sense of value - doesn’t matter much unless is matches that of our users.

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value and vision12
Value and Vision
  • Not enough money to go around
  • How do we create more value?
  • Doing wrong things well does not create value

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value and vision13
Value and Vision

Strategic triangle

  • Publicly valuable
  • Politically and legally supported
  • Administratively and operationally feasible

Publicly Valuable

Political & Legal Support

Feasible

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value and vision14
Value and Vision
  • Evaluate each service
  • Identify feasible enhancements
  • Listen and understand agendas
  • Recognize trends and realign

Enhance Value:

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demonstrating impact

Demonstrating Impact

Part 1: Strategizing

7 strategizing steps
7 Strategizing Steps
  • Assess your resources
  • Identify your target
  • Become a lobbyist
  • Identify what is important to funders
  • Identify what you do best
  • Determine how to articulate value
  • Find the connection

HRLC 2010

valuable to your students faculty
Valuable to Your Students & Faculty
  • Getting along with others
  • Safety
  • Fast Internet access
  • Necessary resources
  • Up-to-date, working technology, and help

HRLC 2010

valuable to your students faculty18
Valuable to Your Students & Faculty
  • Place to make copies
  • Info on their needs and interests
  • Place to meet and socialize
  • Friendliness
  • Pleasant surrounding

HRLC 2010

valuable to your students faculty19
Valuable to Your Students & Faculty
  • Finding what the want when they want it
  • Time
  • One stop shopping for everything
  • On-demand training
  • Entertainment and recreation
  • Quality product, current info
  • Social meeting place

HRLC 2010

valuable to your students faculty20
Valuable to Your Students & Faculty
  • 24/7 services
  • To be listened to, have needs met
  • Pre-packaged information
  • Your research skills, your expertise, knowledge
  • Materials for diverse reading levels
  • Getting into a good college

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valuable to administrators parents and funders
Valuable to Administrators, Parents and Funders
  • Controlling costs
  • Football fields
  • Safe place
  • Multipurpose meeting spot
  • Showplace
  • High test scores – funding, property values

HRLC 2010

valuable to administrators parents and funders22
Valuable to Administrators, Parents and Funders
  • Getting into the right college
  • Statistics
  • Excellent teachers
  • Good test scores
  • Good community relationships
  • Literacy

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valuable to administrators parents and funders23
Valuable to Administrators, Parents and Funders
  • Return on investment
  • Happy parents
  • Appearance of library
  • Wowed by technology
  • Intellectual and cultural pursuits
  • Want you there

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valuable to administrators parents and funders24
Valuable to Administrators, Parents and Funders
  • Cooperative learning – partnerships
  • Support of district goals
  • Your expertise

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valuable to both
Valuable to Both
  • Safety, safe place
  • Meeting/socialize/showplace
  • Pleasant surroundings, appearance
  • Fast, up-to-date working technology
  • Getting into the right/good college
  • Necessary resources/district goals/test scores
  • Entertainment, recreation, intellectual, cultural pursuits

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valuable to both26
Valuable to Both

YOU – your expertise, help, knowledge

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create a value proposition
Create a Value Proposition

A value proposition is a clear statement of the tangible results a customer gets from using your products or services.

The more specific your value proposition is,

the better.

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the value proposition
The Value Proposition
  • An offer, not a demand
  • Not what you value
  • Only valuable perspective is the customer’s
  • Valuable in a competitive environment

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slide29
OR

If you give me this

(the money I am seeking),

you will get that

(specific benefits that come from library services).

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slide30
OR

The promise that a library makes to its

customers about what they can expect

to receive in return for their time,

their effort, their loyalty, and especially their dollars.

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value proposition

What your library does well

What your funders value

Value Proposition

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the value proposition32
The Value Proposition
  • Actionable by you and your organization
  • Credible and compelling to target audience

Must fill two requirements:

HRLC 2010

niceville school value proposition
Niceville School Value Proposition

When you use the library, you can count on a welcoming atmosphere where you can quickly find information for assignments, teaching, great books to read and computers to use for word processing, databases, websites and more. Assistance is always readily available.

HRLC 2010

demonstrating impact34

Demonstrating Impact

Part 2: Quantifying

7 strategizing steps35
7 Strategizing Steps
  • Assess your resources
  • Identify your target
  • Become a lobbyist
  • Identify what is important to funders
  • Identify what you do best
  • Determine how to articulate value
  • Find the connection

HRLC 2010

approaches to quantifying
Approaches to Quantifying
  • Traditional statistics
  • Outcome Based Evaluation - OBE
  • Return on investment - ROI
  • Anecdotal
  • Data from peers

HRLC 2010

what you are going to do
What You Are Going to Do!
  • Gather your statistics
    • Population
    • Total of last library budget
    • Last complete year’s circ/usage stats
  • Use price list from website and select
  • Open worksheet and fill in numbers

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what you are going to do38
What You Are Going to Do!
  • Divide total value figure by budget figure
  • Multiply by 100 to get ROI percentage

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example
Example
  • Niceville School Library
  • Budget of $124,930
  • Student population of 793

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samples of real roi results
Samples of Real ROI Results
  • Glen Rock Public Library – 580%
  • T. Jefferson School, Fair Lawn – 199%
  • South River Public Library – 275%
  • Burlington County Library – 490%
  • William Paterson University Library – 333%

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demonstrating impact44

Demonstrating Impact

Part 3: Make Your Case

demonstrate your impact
Demonstrate Your Impact
  • Make your case
  • Pitch your story
  • Sell your value

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7 strategizing steps46
7 Strategizing Steps
  • Assess your resources
  • Identify your target
  • Become a lobbyist
  • Identify what is important to funders
  • Identify what you do best
  • Determine how to articulate value
  • Find the connection

HRLC 2010

become a library lobbyist
Become a “Library Lobbyist”
  • Get out of the room
  • Mingle in your building
  • Go have lunch
  • Build personal connections
  • Make yourself visible

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be a building leader
Be a Building Leader
  • Collaborate with teachers
  • Participate in curriculum, grade level meetings
  • Join staff & tech committees
  • Build rapport with principal
  • Conduct professional development classes
  • Serveon curriculum writing committee

HRLC 2010

who are our advocates
Who Are Our Advocates?
  • Parents
  • Students
  • Faculty
  • School administrators
  • School board
  • Community at large

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njasl advocacy wiki http njasladvocacy pbworks com mary k lewis editor
NJASL Advocacy Wikihttp://njasladvocacy.pbworks.comMary K. Lewis, Editor
  • Information on relevant laws and regulations
  • List of steps to follow and people to contact
  • FAQs
  • Templates and examples
  • Testimonials
  • Links to additional resources

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http njasladvocacy pbworks com proofcontactsprocedures demonstrate value in 10 steps
http://njasladvocacy.pbworks.com/ProofContactsProcedures“Demonstrate Value in 10 steps”
  • Maintain communication
  • Establish community support
  • Create elevator speech
  • Publicize activities and successes
  • Create opportunities for publicity

HRLC 2010

http njasladvocacy pbworks com proofcontactsprocedures demonstrate value in 10 steps52
http://njasladvocacy.pbworks.com/ProofContactsProcedures“Demonstrate Value in 10 steps”

6. Collect, analyze and share data

7. Solicit, save, publicize stories

8. Respond to legislative alerts

  • Attend legislative/NJEA events
  • Invite legislator/officials to visit

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talking to power
Talking to Power
  • “Talking to Power” by Kathy St. John

http://webjunction.org/do/DisplayContent?id=8581

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talking to power54
Talking to Power
  • Know your audience
  • Know your organization & community
  • Join clubs, committees, boards
  • Use your contacts
  • Be knowledgeable
  • Be prepared

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talking to power55
Talking to Power
  • Learn to “sell”
  • Be nice – firm, not demanding
  • Be confident
  • Be relentless & ubiquitous
  • Be punctual
  • Keep in touch
  • Be brief

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construct your argument
Construct Your Argument
  • “Value of Services” document
  • Mission, vision statements, Strategic plan(s)
  • Budget
  • Other ?

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telling your story toolkit
Telling Your Story Toolkit
  • Telling Your Story Tool Kit – Joint Project of the Iowa Library Service Areas and the State Library of Iowa. http://www.silo.lib.ia.us/for-ia-libraries/tell-library-story/

HRLC 2010

elevator speech
“Elevator Speech”
  • Important first impression
  • Compelling and descriptive
  • Highlights specific accomplishments
  • Contains a benefit for the listener
  • It’s a pitch disguised as conversation
  • Brief, articulate, sincere, enthusiastic

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the elevator speech answers
The “Elevator” Speech Answers:
  • What do we do?
  • Whom do we serve?
  • Why is the library unique/necessary?
  • How does the library bring value?

HRLC 2010

impact letter
Impact Letter
  • Not a request for money
  • Provides additional information
  • Puts the case in practical terms
  • Brief format with punch
  • Pertinent statistics
  • Value of services
  • Invitation to be in touch

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ways to deliver your message
Ways to Deliver Your Message
  • PTO meetings and newsletters
  • Flyers, brochures, posters, bookmarks
  • Press releases, library newsletters, email
  • School website – be there!

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review
Review
  • Value – what is it, how do we enhance it
  • 7 steps to strategizing
  • Value Proposition
  • Quantify benefits
  • Make your case, deliver it
  • Create advocates and champions!

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action
ACTION!
  • Determine what is valuable
  • Use the “Strategic Triangle”
  • Gather your statistics
  • Create your “Value of Services” document
  • Create your “Elevator Speech”
  • Go advocate for your library!

HRLC 2010

valuing libraries toolkit67
Valuing Libraries Toolkit

www.hrlc.org/funding/valuinglibs.htm

All the materials in the Valuing Libraries Toolkit are available at:

HRLC 2010

valuing libraries contact info
Valuing Libraries Contact Info:

Joanne P. Roukens, Executive Director

Highlands Regional Library Cooperative

973-664-1776

jroukens@hrlc.org

HRLC 2010

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Valuing Libraries is supported by the New Jersey State Library and is funded by the Institute of Museum and Library Services, an independent federal agency whose mission is to create strong libraries and museums that connect people to information and ideas.

The Highlands Regional Library Cooperative (HRLC) is a proud member of the New Jersey Library Network.

This workshop was made possible by a funding partnership between the New Jersey State Library and HRLC.

Norma Blake, New Jersey State Librarian

Joanne P. Roukens, Executive Director, HRLC

HRLC 2010