INTERNATIONAL CONFERENCE PROGRAMME „Rural Tourism without Borders” Kielce, 11 April 2014

INTERNATIONAL CONFERENCE PROGRAMME „Rural Tourism without Borders” Kielce, 11 April 2014 Kielce Trade Fair, OMEGA Conference Hall Exploring Sustainable Management and Promotion of Territoryto FosterInnovative Rural Tourism and Agritourism AGROTRAVEL _CIANI_APRIL 11th_2014

Key words: • Sustainable Development • Territory • Rural Areas • Rural Tourism • Agritourism • Tradi-Ovation • Local Food Chain • ICT • Smart Grid • Smart Communities AGROTRAVEL _CIANI_APRIL 11th_2014

Table of Contents • Introduction • The Relevance of Territory • Sustainable Management and Promotion of Territory • WhyExploringTerritory? • Territoryis a Book • Tradi-Ovation • Innovative Agriculture and Rurality • Innovative Rural Tourism and Agritourism • The Green Virtuous Circuit • Conclusions AGROTRAVEL _CIANI_APRIL 11th_2014

Introduction • The eradication of poverty and the improvement of quality of life(in multicriterialaspects) in allruralareas of the world is a popularapproach and accepted by all. • The agriculturesector to the common goodisseen no longeras mono-functionalbutmulti-functional. • The territory in its widest and most holistic form, together with man with his capacity to analyses, choose and operate together with the “humanity”, which distinguishes him from all other living creatures, should be brought back to the center of strategies used by any development model by using a concrete, operational parameter in order to create the basic conditions for an inalienable “New Renaissance” AGROTRAVEL _CIANI_APRIL 11th_2014

The Relevance of the Territory • The territoryis the physicalsubstrate (soil, arableland, water, forestry, biodiversity, renewableenergy, notrenewableresources, landscape, buildings, infrastructures, etc) whereare layeredeconomic, social, historical and cultural aspects. • The actions of territorial programming and planningas innovative activitiesmust be driving and strongly supported by an appropriate and widespread use of advanced instrumentation of Information and Communication Technology. • In this framework the GIS, GPS, DSS, and Broadband of Internet, should be the key elements of the "user friendly" store of knowledge of the modern management of process of Sustainable Development Strategy. AGROTRAVEL _CIANI_APRIL 11th_2014

The climate change, the processes of urbanization and the resulting the abandonment of many areas from the rural population, agricultural production processes directed towards the large scale, the difficulty of direct intervention in the maintenance of the land by public bodies, could gradually but surely, reduce the function of " catalyst and fuel" for the initiation and improvement of growth for the integrated and sustainable business that is a concrete support for the targets of the MDGs and particularly for the big challenge of SDG 's 2015-2030 and for us European for the Europe 2020, Horizon 2020 and CAP 2014-1020 . AGROTRAVEL _CIANI_APRIL 11th_2014

Therefore, these objectives and issues need to be put into practice both in a local, national and international context of professionals who, from the perspective of "think globally, act locally", have the distinctly modernised know-how and the “ability to act” that match up to the ongoing revolution, known as the third industrial revolution. Above all, they are aware of the strategic prospects of saving the planet through good practices in the processes of the Strategy of Sustainable Development, at the center of which lies the serious global problem of famine and the current phenomena of serious regional food shortages (950 million people live with a daily food calorie level well below the minimum standards, 2 billion live on less than a dollar per day).For the UE to improve the targets of the 2020 perspectives(smart, sustainable, inclusive). AGROTRAVEL _CIANI_APRIL 11th_2014

The Sustainable Management and Promotion of Territory • My vision is that today, in the face of enormous damage on people and things, that for various reasons they occur, we need to change management strategy. From the "emergency management” and intervention by the State to each harmful event, we need to switch to a phase of “preventive management " that tends to preserve the characteristics and potential of the areas. It aims to encourage best practice at all levels of management and promotion of sustainable land use . • Store but also promote the use direct and indirect safeguarding typical local products and niche, history, culture and "the ability of make” of rural actors. These objectives are fundamental to give to all population in the rural areas further vital lifeblood and sustainability for the future. AGROTRAVEL _CIANI_APRIL 11th_2014

If we manage and promote the territory with today's best practice the use of the updating ICT will be more simple for the population in the rural areas and this could be very important to achieve all targets of the • SDG’s 2015-2030 and the EU Policies. AGROTRAVEL _CIANI_APRIL 11th_2014

Territoryis a Book • The territory is an open book written in an ink that we can not be read as it’s normally. • But we have a duty to make it readable to everyone with an innovative, smart , skilled approach AGROTRAVEL _CIANI_APRIL 11th_2014

With this approach the territory: -shows and represents -tells -speaks -sings -smells -flavor-stimulates feelings, -catalyzes creativity -tickle inventiveness -attracts -inspire-intrigues -……………………………….. AGROTRAVEL _CIANI_APRIL 11th_2014

WhyexploringTerritory ? AGROTRAVEL _CIANI_APRIL 11th_2014

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Intriguing with Kielce According to a local legend, Mieszko, son of Boleslaus II of Poland dreamt he was attacked by a band of brigands in a forest. In the dream he saw a vision of Saint Adalbert who drew a winding line which turned into a stream. When Mieszko woke up, he found the Silnica River whose waters helped him regain strength. He also discovered huge white tusks of an unknown animal. Mieszkoannounced he would build a town and a church to St. Adalbert at that site. According to this legend, the town's name Kielce commemorates the mysterious tusks (kieł) in Polish) AGROTRAVEL _CIANI_APRIL 11th_2014

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Tradi-Ovation The approach of Tradi-Ovation (Tradition and Innovation) thatcould be intendalsoasacronym of Territory Rural Areas Development(through) Innovation, Organization, Valorization, Technology(friendly user ) ICT (sharing), Online Networking AGROTRAVEL _CIANI_APRIL 11th_2014

Innovative Agriculture and Rurality • Short Local Food Chain, Organic Farming,Water Foot Print and Carbon Fooot Print management, Small Enterprise, Agritourism, Landascape, Biodiversity, Rivers and Water, Forests, Smart Grids for Renewable Energy, Cooking, Handcrafs, Tradition and Innovation, Rural Touristic Circuits (walking, cycle, horse, fishing, landscape watching, etc) that derive from the Sustainable Management and Promotion of Territory-SMPT are the concretes elements and aspects that contributes at the improvement and enlargement of strategy to transform the weakness of traditional rural areas in the strong of new and sustainable Smart Communities and Promote an Innovative Agriculture and Rurality. AGROTRAVEL _CIANI_APRIL 11th_2014

MulticriterialApproach • Multifunctional Vision AGROTRAVEL _CIANI_APRIL 11th_2014

Innovative Rural Tourism and Agritourism • From mass tourism to niche tourism • The rural areas by the marginality to the strong point of development in all the world. AGROTRAVEL _CIANI_APRIL 11th_2014

Need to clarifyabsolutely • Rural Tourism • Agritourism AGROTRAVEL _CIANI_APRIL 11th_2014

New Opportunities to Capture • -The didactical and social inclusionfarms • - TerritorialLaboratory • - Farm Culture and Heritage Museum • -Training and Professional Learning • -Renewable Energy Production and Use • - Short circuit and short chainfood • -Cooking and Eating: slow food • - Landscape promotion and fruition • -Leisure time. AGROTRAVEL _CIANI_APRIL 11th_2014

Green VirtuousTerritory Circuit In my vision I can say that in concrete there are several examples and schemes that will driving toward a Green Virtuous Territory Circuit concerning the best practice of the Sustainable Management and Promotion of Territory –SMPT that are renounceable tools to guarantee a fruitful and innovative concrete perspective for a future without poverty and with the possibility of access for all at goods and vital services. AGROTRAVEL _CIANI_APRIL 11th_2014

INTERNATIONAL CONFERENCE PROGRAMME „Rural Tourism without Borders” Kielce, 11 April 2014