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APP-121T. Introducing the Windows Store. Ted Dworkin Partner Director, Program Management Microsoft Corporation. Agenda. Our approach Your opportunity Introducing the user experience Preparing your app for certification You’ll leave with examples of how to

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introducing the windows store

Introducing theWindows Store

Ted Dworkin

Partner Director, Program Management

Microsoft Corporation

  • Our approach
  • Your opportunity
  • Introducing the user experience
  • Preparing your app for certification

You’ll leave with examples of how to

  • Position your app for success with the Store
  • Assess the technical readiness of your app
today is about store capabilities and preparing your apps
Today is about Store capabilities and preparing your apps.

Today is not about specific Store policies or business terms.

d eveloper c onfidence
Developer confidence
  • Curation and protection
  • Consistency and predictability
  • Integration and flexibility
  • Commitment

Windows 8

  • Reimagined user experience
  • New application model
  • Form factor diversity
  • Integration
  • Discovery
  • Telemetry

Store anatomy

Store home

App listing

Editorial promotion


ie 10

IE 10

Tagging your site to promote your Metro style app

app discovery through ie
App discovery through IE
  • <meta name="msApplication-ID" content="" />
  • <meta name="msApplication-PackageFamilyName" content="microsoft.bing_8wekyb3d8bbwe" />
windows app certification kit
Windows App Certification Kit
    • What: Single tool for self-assessment to ensure technical compliance
    • Why: helps create a high-quality experience
  • Automated tests that look for:
    • App manifest compliance
    • Image sizing and scaling
    • Use of platform supported APIs
    • App reliability and security
developer dashboard

Developer dashboard

Submission and telemetry overview

related sessions and content
Related sessions and content
  • APP-123T Enabling trials and in-app offers for your Metro style app
  • APP-840H Hands on lab for Windows App Certification Kit
  • APP-842H HOL: Using the Windows App Certification Kit to validate and prepare your Metro style apps for the Store

Further reading and documentation

    • Increasing Revenue
    • Selling your apps
feedback and q uestions http forums dev windows com session f eedback http bldw in sessionfeedback
thank you

Feedback and questions

Session feedback


© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.