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McCoy College of Business Administration (BBA Assessment). Why Assessment? We give grades don’t we? What is an Assessment Program? What can we do? How do we do it? Special thanks to Dr. Doug Eder and Dr. Kathryn Martell for much of the content in this presentation. The First and Only Goal:.
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To teach for long-term retention of information and application to new situations
--after Halpern & Hakel
It is not a course function.
Universities are systems
...It’s Multiple Measures Over Time.
* * * * *
Result: We must demonstrate quality of outcome and return on investment.
Through assessment educators meet responsibilities to themselves, to students, and to the public.
Criterion Performance vs. Value Added
...that students walk out your door looking like you want them to? What behaviors have they exhibited or products have they produced? What are the indicators for your goals?
LEVEL SOME COGNITIVE BEHAVIORS
Completion and retention studies
Internships and service learning
Interviews (including videotapes)
Exams for certification and licensure
Portfolios of several kinds
Projects (Primary Trait Analysis)
Questionnaires and surveys (Direct and telephone; employer, alumni, and student attitude and satisfaction)
Study and activity logs
(Locally-developed and standardized)
Transcript analysesSome Assessment Ways and Means
...to assess everything all at once.
A pig doesn’t get any fatter merely by weighing it.
There is no prescribed percentage of students that must meet the standard articulated by faculty. AACSB and other constituent groups will look at whether and how these data are used for continuous improvement purposes. Thus, a poor showing of student mastery of a given program-level learning goal would only be a concern if the curriculum was not subsequently modified to improve student skills/performance of that learning goal. A second emphasis in the Assurance of Learning Standards is that program-level learning goals are used to communicate competencies of graduates to students, employers and other constituents. Thus, faculty have the responsibility to develop and modify curricula to insure that program-level goals are achieved by most graduates and not just a portion.
The enemy of the good is the perfect.