Communication by objective approach. Learning Objectives. Plan a message using the Communication-by-objectives approach. Compose a message draft following the Communication-by-objectives approach.
What characteristics do I know about them?
When will the audience receive the message?
Where will the audience be?
Why will the audience be interested?
Messages that say yes to a receiver’s request.
Messages that inquire about products or services.
I. Good, Neutral, or routine news
II. General Information Supporting 1
A. Specific information supporting 11
1. Details supporting 11 A
2. Details supporting 11A
B. Specific information supporting 11
111. Friendly ending
Specific supporting information
Details supporting specific
General information to Neutralize
At the opening, the receiver decides whether to continue reading or listening.