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Using Business War Gaming To Generate Actionable Intelligence. 圖資三 江如意 詹念琪 歐怡安. Jay Kurtz. Having a basic understand of the Business Wargame Do you need a Business Wargame ?. KappaWest 總裁 Jay Kurtz. What is a Business Wargame ? Wargame structure Wargame Purposes

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using business war gaming to generate actionable intelligence

Using Business War Gaming To Generate Actionable Intelligence

圖資三 江如意 詹念琪 歐怡安

slide5

What is a Business Wargame?

  • Wargame structure
  • Wargame Purposes
  • “Green Path” v.s. “Red Path”
  • Is a Business Wargame appropriate?
what is a business wargame
What is a Business Wargame?

RPG

(role-played game)

what is a business wargame1
What is a Business Wargame?
  • Simulation of business situations

RPG

(role-played game)

what is a business wargame2
What is a Business Wargame?
  • Simulation of business situations

RPG

(role-played game)

  • Real or fictional situation
what is a business wargame3
What is a Business Wargame?
  • Simulation of business situations
  • Multiple parties represented

RPG

(role-played game)

  • Real or fictional situation
is a business wargame appropriate
Is a Business Wargame appropriate?

External Situation

Internal Situation

is a business wargame appropriate1
Is a Business Wargame appropriate?

External Situation

Internal Situation

The market is shifting.

New competitors are entering the market.

A significant competitor is shifting it’s strategy.

is a business wargame appropriate2
Is a Business Wargame appropriate?

External Situation

Internal Situation

We are over confident.

We have a poor consensus.

We’re doing “red path” planning.

The market is shifting.

New competitors are entering the market.

A significant competitor is shifting it’s strategy.

slide25

Where tools fit in Wargame process

  • “Big Picture”
  • Mapping
where tools fit in wargame process3
Where tools fit in wargame process

Information

Intelligence

Data

where tools fit in wargame process4
Where tools fit in wargame process

Plain

&

Action

Information

Intelligence

Data

where tools fit in wargame process5
Where tools fit in wargame process

Plain

&

Action

Success

Information

Intelligence

Data

mapping4
Mapping

Keep investing

mapping8
Mapping

Keep investing in B、D、H、J

Selling A & C to Competitor Green and let them fight it out

Not invest much in E