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The Ubay Pride Campaign aims to radiate happiness and promote the conservation of local fisheries as a vital livelihood. Our mascot, "Agaw," symbolizes the connection between community and nature, encouraging involvement in protecting our marine resources. In partnership with local leaders, including the new Mayor of Ubay, we coordinate activities to prevent overlaps and ensure effective outreach. Through education and shared commitment, we hope to inspire others to join us in safeguarding the seas that sustain our lives and traditions.
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Ubay Pride Campaign Material Pre Testing Results Campaign Updates August 2013
Radiates happiness • Represents a smile • Plenty of fish • A guarded area • A livelihood we need to protect
Looks like a fish • A fish made into a human form • Looks nice and would be attractive to people • and children • The color is like a “lagaw” • Would like to see it up close
Sounds like a passage from a bible • Preserving fisheries is like planting, we sow • and we harvest. • Its where we make a living • We hope other people would help take care of • sea where we make a living
August 9, 2013 Meeting with Partners and The new Mayor of Ubay Hon. GaliAtup Agreement: Campaign Activities should be coordinated To prevent overlaps and duplication
Sept 6, 2013, Taloto Elementary School, Tagbilaran City, Bohol, Philippines Mascot – “ Agaw” US Ambassador to the Philippines Harry K. Thomas, Jr. USAID Philippine Representative Gloria Steele