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This report discusses the evolving landscape of telecommunications, emphasizing the role of both terrestrial and satellite solutions. Highlighting key trends such as increased mobility, broadband demand, and the growth of vertical markets like maritime, media, energy, mining, defense, and aid, it showcases how Thuraya is transforming its offerings to adapt to these changes. The piece advocates for innovative approaches in product development and business models while stressing the importance of understanding market needs to drive future success in the telecom industry.
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Trends in Telecom Samer Halawi Thuraya Telecommunications Co. Abu Dhabi Telecoms CEO Summit, May 14th, 2012
Contents Trends and drivers Terrestrial or satellite Thuraya, a new company with a long legacy Innovation Way forward
1 Trends and drivers Mobility and broadband are key Demand trends Drivers across many vertical and horizontal markets • Maritime – World fleets growing at 10% p.a. • Media – More SNG and live coverage. New smaller broadcasters, cost cutting • Energy – Exploration increasing, more reliance on connectivity for remote monitoring • Mining – Over 150 major mining projects in Africa and Asia. Connectivity and welfare requirements rising • Defense: ‘Smart’ deployments, COTM, UAVs • Aid & Relief: Tsunamis, earthquakes, man-made disasters Enterprise Mobility Broadband Managed Services Virtualization Cloud Computing Convergence Tablets
2 Terrestrial or Satellite Each has a role, each has limitations More than 785 terrestrial mobile operators worldwide
2 Terrestrial or Satellite Thuraya is a special MSS operator XT Dual SG 2510 Ascom Hughes7100 Thuraya GSM Hughes7101
2 Terrestrial or Satellite New opportunities for cooperation Converged technologies (satellite + terrestrial) – e.g. M2M ATC Increasing relevance for MSS in GCC and across our footprint (due to Arab spring, turmoil, increasing trade, tourism, etc.) Cross marketing (or cross resale) opportunities for GCC operators Increased benefits for end-users
3 Thuraya – A new company with a long legacy Transformation to accompany trends From To Regional International Horizontal Vertical Products Managed solutions Voice IP Fat org. Lean Specialized Mainstream
4 Innovation The key to compete in a changing environment Innovative products Innovative business models Innovative management Innovative financing
5 Way forward 5 critical considerations Don’t make ego-driven decisions Avoid the ‘build it and they will come’ strategy Listen to the market Observe usage trends Innovate