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101 Introduction

Learn about the ABA's 12th annual Get Smart About Credit campaign and Lights, Camera, Save! video contest aimed at educating communities about financial literacy. The Get Smart About Credit Day will take place on October 16, 2014, focused on topics like college finance, credit scores, and identity protection. The Lights, Camera, Save! contest encourages bankers to connect with youth about savings, offering prizes up to $5,000. Learn how to participate, access essential materials, and register to make a difference in your community.

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101 Introduction

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  1. 101 Introduction aba.com1-800-BANKERS

  2. Housekeeping • Slides will advance automatically. • Today’s presentation is being recorded. • Presentation slides and recording will be posted online Friday. • Submit questions for Q&A segment at any time.

  3. ABA Staff Point of Contact Jeni Pastier Senior Manager, Financial Education 202-663-5453 jpastier@aba.com

  4. Survey Question??? Which ABA campaign are you most interested in? Get Smart About Credit Lights, Camera, Save! Both

  5. Webinar Agenda • Introduction to Get Smart About Credit • Introduction to Lights, Camera, Save! • New Registration Process • Questions and Answer

  6. What Is Get Smart About Credit Day? • Annual, banker-driven, financial education campaign. • Another example of valuable role banks play in communities they serve. • 12th annual event Thursday, October 16, 2014. • Make credit-focused presentations on the day and throughout the month.

  7. Get Smart About Credit Focus Areas • Paying for College • Knowing Your Credit Score • Protecting Your Identity

  8. Get Smart About Credit Materials • ABA provides materials to support each topic that include: • Presentation Scripts • Fact Sheets • Tip Sheets

  9. Obtaining CRA Credit • Prior to your presentation, discuss the event with your CRA or Compliance Officer. • Look for audiences in low- to moderate-income areas. • Title I Schools • Schools receiving 51% Free and Reduced Meals (FARMS)

  10. What is Lights, Camera, Save! • Video contest that gives bankers a means to connect with today’s young customers while creating excitement about savings.

  11. Prizes • National Student Prizes provided by the ABA • Grand Prize: $5,000 • 2nd Place: $2,500 • 3rd Place: $1,000 • National School Prizes funded by ABA • Top 3 finalist contestant winner’s schools will receive a scholarship to the annual Jump$tart National Educator Conference. • Banks may award contestant and school prizes at the local level.

  12. Marketing Materials Provided by ABA • Letter Template • Web Advertisement • Flyers • Handouts • Table Tents • Press Materials

  13. Contestant Requirements • Video must discuss saving, using money responsibly, or saving to pay for college. • 90 second max video submitted via DVD or video sharing site (YouTube, Vimeo, ect.) • Bank registration August 1- September 30, 2014. • Each bank may submit one video per state. • Contest period October 1-December 1, 2014. • Full contest rules will be posted online.

  14. Participating Banks List

  15. Registration 101 • Integrating Financial Education Activities into Bank Profile using ABA Shopping Cart. • Go to store.aba.com/ebusiness/Abapages/default.aspx Log In. • Registration records your bank’s commitment to financial education year after year. • By registering you ensure your bank appears on the Participating Banks List.

  16. Registration 101

  17. Registration 101

  18. Registration 101

  19. Registration 101

  20. Registration 101

  21. Upcoming Webinars Bankers Best Practices • Get Smart About Credit Best Practices Webinar • Wednesday, August 20 from 2:00-3:00pm ET • Lights, Camera, Save! Best Practices Webinar • Thursday, August 21 from 2:00-3:00pm ET

  22. Questions and Answers • Submit questions using “WebEx Chat” feature. • Questions after the program email jpastier@aba.com

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