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The Future of Retail: RFID and Competitive Intelligence Insights

In this insightful exploration, Dr. Ross Stapleton-Gray delves into the competitive intelligence surrounding RFID technology in retail settings, examining the potential for item-level tagging and its implications for both retailers and manufacturers. The discussion covers various phases of EPC adoption, the challenges of tag implementation, and the flow of data generated by RFID systems. By uncovering the intricate relationships and data ownership in the information economy, this analysis sheds light on the pivotal role of RFID in the retail landscape.

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The Future of Retail: RFID and Competitive Intelligence Insights

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  1. Would Macy’s Scan Gimbels? Competitive Intelligence and RFID Ross Stapleton-Gray, Ph.D., CISSP Stapleton-Gray & Associates, Inc.

  2. EPC Adoption – Phase 1

  3. EPC Adoption – Phase 2

  4. EPC Adoption – Phase 3

  5. Some Issues • Item-level tagging... really? • Killing tags – who’ll actually do it? • Recoding, and other tricks

  6. Look what I see... “The information economy, between retailer and manufacturer, and with points in between, may prove interesting. While RFID may allow for every product to generate a stream of data points, those data are in the hands of those fielding the readers.” From “Scanning the Horizon: A Skeptical View of RFIDs on the Shelves,” Stapleton-Gray & Associates, Inc.

  7. For further thoughts... Ross Stapleton-Gray ross@stapleton-gray.com P.O. Box 7615 Berkeley, CA 94707-0615

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