1 / 17

Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013

Updated with 1Q 2013 Data. Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013. TVB Analysis of SQAD National and Local Market Cost Estimate Data. Scatter Network/Spot Variables. Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political.

loan
Download Presentation

Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Updated with 1Q 2013 Data Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q1 2011-Q1 2013 TVB Analysis of SQAD National and Local Market Cost Estimate Data

  2. Scatter Network/Spot Variables • Quarter • Daypart • Demo • Q-to-Q and Y-to-Y Changes • Volatility • Political

  3. Scatter Network/Spot Consistencies • TSA Viewers/DMA Viewers • SQAD 3rd Party Data • Media Market Guide National Report (Issue Date: November 16, 2012) • Media Market Guide Local Edition (Average levels used from March, June, September & December data / final quarter data. Q4’12 & Q1’13 uses November’12 data)

  4. Network Scatter vs. Spot TVCPM A25-54 9-Quarter Average Cost Comparisons – Q1/11-Q1/13

  5. Early MorningA25-54 CPM — Network Scatter vs. Spot

  6. Early NewsA25-54 CPM — Network Scatter vs. Spot

  7. PrimetimeA25-54 CPM — Network Scatter vs. Spot

  8. Primetime/Prime AccessA25-54 CPM — Network Scatter vs. Spot

  9. Late NightA25-54 CPM — Network Scatter vs. Spot

  10. Late Night/Late NewsA25-54 CPM — Network Scatter vs. Spot

  11. Cable News vs. Spot Early MorningA25-54 CPM

  12. Syndication Scatter vs. Spot AccessA25-54 CPM

  13. 1st Quarter 2013Network Scatter vs. Spot TV — CPM A25-54

  14. 1st Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis

  15. 1st Quarter 2013 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 TSA CPM Basis

  16. A25-54 CPM Change Q1 2013 vs. Q1 2012

  17. A25-54 CPM Change Q1 2013 vs. Q4 2012

More Related