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  1. Table of Contents How to Use These Slides……..Slide 3 Inbound Basics………………..….Slide 5 Top of the Funnel………………...Slide 29 Middle of the Funnel…………....Slide 64 Bottom of the Funnel…………..Slide 80 Methodology, ROI, Inbound vs. Outbound, Adoption Blogging, SEO, Social Media Landing Pages, Calls-to-Action, A/B Testing Email, Lead Nurturing, Marketing Automation

  2. How to Use These Slides Flip through this presentation and feel free to copy and paste charts, graphs, or even entire slides into your own presentations. The slides are organized according to the different stages of the marketing funnel they address. (Keep in mind, however, that most inbound marketing tactics can be applied to multiple stages of the funnel!) THIS PRESENTATION YOUR PRESENTATION COPY PASTE

  3. Pssst … Want to Customize Colors? Double click on a colored portion of a graph or chart, then select a new fill color from the pop-up menu. Double click me!

  4. INBOUND BASICS In this section, you’ll find stats, charts, and graphs that pertain to … • The Inbound Methodology • Inbound Marketing ROI • Inbound Marketing vs. Outbound Marketing • Inbound Marketing Adoption Trends

  5. The Inbound Methodology The best way to turn strangers into customers and promoters of your business Source: HubSpot

  6. The Inbound Methodology Along the top are the actions inbound companies use to obtain – and retain – new customers. Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, and customers. Source: HubSpot

  7. The Inbound Methodology Along the bottom are the tools inbound companies use to accomplish these actions. Along the top ar the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, and customers. Source: HubSpot

  8. Proving ROI for Marketing Activities Is a Major Challenge for Marketers Source: HubSpot Survey N = 3,339

  9. Inbound Marketing Delivers on ROI, but Marketers Face Calculation Struggles Source: HubSpot Survey N = 3,339

  10. Inbound Marketing Improves Lead Acquisition Margins Source: HubSpot Survey N = 3,339

  11. Inbound Strategies Deliver Below-Average Cost per Lead Source: HubSpot Survey N = 3,339

  12. Inbound Strategies Show Positive Cost per Lead vs. Effort Source: HubSpot Survey N = 3,339

  13. The ROI of Using HubSpot’s Inbound Marketing Software HubSpot customers reached 3.51x more visitors per month within 1 year. VISITORS HubSpot customers reached 6.12x more leads per month within 1 year. LEADS 69% of HubSpot customers saw an increase in sales revenue. CUSTOMERS Source: HubSpot

  14. The ROI of Using HubSpot’s Inbound Marketing Software HubSpot customers enjoy exponential lead growth, averaging more than 9,100 leads after 1.5 years of inbound marketing. Download the Full Inbound ROI Report Right click > Hyperlink > Open Hyperlink Source: HubSpot

  15. Inbound Marketing VS. Outbound Marketing: Lead Generation Q: What percentage of your company's leads come from each of the following sources? Note: Graph excludes “email” and “don’t know/not applicable” responses. Source: HubSpot Survey N = 3,339

  16. Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads. Source: HubSpot

  17. Inbound leads cost than outbound leads. 61% LESS Source: Search Engine Journal

  18. Outbound Marketing Tactics Are Losing Market Share Q: Which sources of leads have become less important to your company over the last six months? Source: HubSpot Survey N = 3,339

  19. Inbound Marketing Channels Continue to Be the Most Important Sources of Lead Generation Q: Which sources of leads have become more important to your company over the last six months? Source: HubSpot Survey N = 3,339

  20. Nearly 60% of Marketers Have Already Adopted Inbound Strategies Q: Does your company do inbound marketing? Source: HubSpot Survey N = 3,339

  21. Majority of CEOs ReportInbound Marketing Adoption *Q: Does your company do inbound marketing? *Graph only shows responses from executives. Source: HubSpot Survey N = 195

  22. Nearly 50% of CEOs ReportComplete Inbound Integration *Graph only shows responses from executives. Source: HubSpot Survey N = 195

  23. Inbound Marketing Budgets Are on the Rise Q: Specific to inbound marketing, how does your company’s 2013 budget compare to your 2012 budget? Source: HubSpot Survey N = 3,339

  24. Annual Inbound Marketing Budget Growth Remains Strong Q: Specific to inbound marketing, how does last year’s budget compare to this year’s budget? Source: HubSpot Survey N = 3,339

  25. CEOs Investing More in Inbound *Graph only shows responses from executives. Source: HubSpot Survey N = 195

  26. Marketers Allocate 1/3 of Overall Lead Generation Budget to Inbound Tactics Q: What percentage of your company’s annual lead generation budget will be spent on the following? Source: HubSpot Survey N = 3,339

  27. Inbound Marketing Touches Nearly Every Major Industry Start at the top, then move clockwise around the circle Source: HubSpot Survey N = 3,339

  28. TOP OF THE FUNNEL In this section, you’ll find stats, charts, and graphs that pertain to … • Blogging • Social Media • SEO

  29. 62% of Marketers Have a Blog Q: Does your company publish a blog? Source: HubSpot Survey N = 3,339

  30. Companies That Blog Generate 126% More Leads Than Those That Don’t Source: HubSpot Survey N = 2,300

  31. The average company that blogs generates 55% more website visitors Source: HubSpot

  32. The average company that blogs generates 97% more inbound links Source: HubSpot

  33. The average company that blogs generates 434% more indexed pages Source: HubSpot

  34. Blogging Regularly Linked to Higher ROI Source: HubSpot Survey N = 3,339

  35. Blogging Improves ROI. 80% of marketers with a company blog could prove inbound ROI in 2013. Source: HubSpot

  36. 43% of Marketers Generate Customers From Their Blog Source: HubSpot Survey N = 3,339

  37. 57% of Marketers Who Blog Monthly Acquire Customers From Their Blog Source: HubSpot Survey N = 3,339

  38. 82% of Marketers Who Blog DailyAcquire Customers From Their Blog Source: HubSpot Survey N = 3,339

  39. Blogging = Business. 61% of U.S. consumers have made a purchase based on a blog post. Source: Ignite Spot

  40. Marketers Continue to Dedicate More Budget to Blogging & Social Media Q: What percentage of your company’s annual lead generation budget will be spent on the following? Note: Graph excludes “email” and “don’t know/not applicable” responses. Source: HubSpot Survey N = 3,339

  41. 82% of Consumers Enjoy Reading Relevant Content from Brands Source: Content Marketing Association

  42. 81% of Consumers Trust Information and Advice From Blogs Source: BlogHer

  43. 70% of Consumers Prefer Getting to Know a Company Via Articles (Not Ads) Source: Content Plus

  44. Social Media & Blogging Cost Marketers Time, Not Money Source: HubSpot Survey N = 3,339

  45. 16% of Marketers Allocate a Full-time Employee to Social Media Source: HubSpot Survey N = 3,339

  46. 84% of B2B Marketers Use Social Media in Some Form Source: Aberdeen Group

  47. More Than Half of Marketers Dedicate 6+ Hours to Social Media Each Week Source: Social Media Examiner

  48. Social media producesthe marketing leads of tradeshows, telemarketing, direct mail, or PPC. 2X Source: HubSpot

  49. Social media lead conversion rates arethan average conversion rates. 13% higher Source: HubSpot