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This presentation focuses on Eurostat's vision for improving efficiency and saving money through integrated production, standardization, and more, and provides guidance on effectively communicating this vision to staff. Senior management, the MOVE project team, and the communication subgroup play key roles in communicating the need for change, engaging staff, and supporting the implementation. Various communication tools such as the intranet, internal newsletter, staff meetings, and more are utilized, and success factors, challenges, evaluation methods, and lessons learned are discussed to ensure effective communication and staff engagement.
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Communicating a Vision to staff Lukasz Augustyniak Eurostat Press Office and Internal Communication Unit
The Eurostat Vision To make efficiency gains and save money: • Integrated production • Standardisation • Competition from private sector • Better response to user needs
Who does what? • Senior management • Coordination Group – New Vision for European Statistics • Management of the Vision at Eurostat (MOVE) Project Team • Subgroup on communication
Communicate need for change to staff Engage staff Support by senior managers Two-way communication Communication plan Variety of tools Success factors Challenges Name of the presentation
Communication actions • Intranet • Internal newsletter • Staff meetings • Open space meetings • Away days and seminars • External speakers
Evaluation Staff Opinion Surveys Evaluation questionnaires Plan your communication actions Be concrete Involve middle managers Lessons learned Name of the presentation 6
