casting and communicating vision

1. casting and communicating vision Creating Buy-in for the Next Big Thing

2. I had a vision…

5. secretly I went to work…

7. one night at dinner…

8. “this will be great!”

10. ? vision pave a long road of inspiration…before information

11.  what is your next big thing? • Building project? • Multi-site? • ABF to small groups? • New service time? • New service style? • New ministry? • Others?

12. what we tend to do • Rousing “vision sunday” sermon • Announce initiatives • Charge to get on board • And we’re surprised when it doesn’t work?

13.  culprits of ineffective roll-out “Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.” -Evan McBroom Time ________ Familiarity ________

14. what’s required? • Select a communication leader – a planner • Slow down and map out a plan • An intentional build-up of inspiration and information • Result = people so “get” the vision – they see it too and are ready to help make it happen

15.  develop a plan • Relational • Real • Robust

16. relational • Casting vision is never about places or programs • Casting vision must always be about people • Cast a vision about the people you are called to reach & love

17. real • Inspire congregation with stories of real people • Tell stories – share testimonies • Bring vision to life with inspiration • Model the behaviors – what you want people to do to achieve vision

18. robust • Strategically – carefully timed messages • Creatively – beyond the normal channels • Over time – over and over and over…

19. good shepherd lutheran church Naperville, Illinois

21. TCI & Strategic Planning Communication Plan Building Expansion & Enhancements

22. leaders’ concern “The last time we did a building project the needs were obvious to everyone in the church. This time the need is not as apparent. We’re concerned people won’t ‘get it’ and won’t get behind the project.”

23. good shepherd vision To reach and transform spiritually distracted families in our local community so they come to know and love God.

25. phases of communication • cast vision – five months • uncover strategic objectives (and cast vision) – five months • build up to fundraising (and cast vision) – three months

26. communication plan week by week message by message tactic by tactic

27. leaders’ talking points

28. leaders’ NOT talking points

29. week by week

30. make it relational about people unique need in your community

31. cast the vision The Naperville Nelsons a “spiritually distracted” family

32. make it real real people we know

34. make it robust meat & seasoning support with all communication tactics

37. additional phases

38. phase 2 - strategic objectives • now people see the vision • explore strategic objectives • connect objectives (facilities and ministries) to vision

39. phase 3 – build up to fundraising

40. phase 4 – capital campaign

41.  lessons down & create a plan • slow _____________________________ • remember _________________________ • give people time to _______, ______ to, and ________ the vision • plan in ________ and stay at it over time • choose a communication ________ to develop your ______ where your people are discover adjust embrace phases leader plan