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Stimulating Engagement Through Collaboration

Stimulating Engagement Through Collaboration. Tina Gordon, MPA, CAE, FACHE Chief Operating Officer North Carolina Nurses Association. A New Way of Thinking. Think outside the box Membership is not the only way to engage nurses

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Stimulating Engagement Through Collaboration

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  1. Stimulating Engagement Through Collaboration Tina Gordon, MPA, CAE, FACHE Chief Operating Officer North Carolina Nurses Association

  2. A New Way of Thinking • Think outside the box • Membership is not the only way to engage nurses • Evaluate Organization Affiliates program and new approaches to engaging specialty nursing organizations.

  3. C/SNAs Benefit When Guests Engage • Greater legislative/grassroots/political strength • Increased outreach and promotion of C/SNA work • Stronger relationships (organizational and individual) • Increased stature and reputation as the leader • Increased participation • Revenue growth • Increased potential for membership

  4. Start With Your Strengths • Explore and enhance existing relationships • Identify what your C/SNA can gain from collaboration • Identify what your C/SNA can offer that other organizations need or want • Use your strengths to build relationships and offer mutuallyvaluablecollaborative opportunities

  5. Build Relationships • Use your members • Survey members about their relationships with other organizations and willingness to help make connections • Focus on and demonstrate your strengths • Start small and grow • Offer mutually beneficial opportunities to collaborate • OFFER CHOICE!

  6. EXAMPLES IN ACTION: Legislative Partnerships • Legislative/Political Support Relationship • Formal relationship with 2 specialty organizations • 2015 Nurses Day at the Legislature • 5 partner organizations - $350 partner fee • Offered partners exposure to legislators, name recognition and member registration fee • Each sent member participants (46 total) • Specialty Nursing Organization Pre-Session Legislative Briefing • Offered 1, 2 or 3 complimentary briefing seats (depending on partner category) • 12 organizations represented; 22 attendees • Offered choice of future partner opportunities at close of briefing

  7. Examples in action Legislative Partnerships (cont.) • 2015 NP Advocacy Day • Collaboration with American Academy of Nurse Practitioners (AANP) • Workplace Violence – Collaboration with N.C. Hospital Association, N.C. Organization of Nurse Leaders, Emergency Nurses Assoc. and others • Passed legislation making it a felony to assault any healthcare provider/worker in a hospital • 2016 Nurses Night at the Legislature (legislative reception) • 13 partner organizations secured • $17,500 partner contributions • Anticipate significant guest participation/registration

  8. Examples in Action Practice, Education and Leadership • Joint Whitepaper: Best Practices for Utilization of Nurses in Hospitals • Collaboration with NCHA and NCONL • Offered webinar to promote findings • 211 registrants/109 attendees • NCNA Leadership Academy • Entering 5th year; seeking model for long-term sustainability • Partnering with N.C. Association of Nurse Anesthetists • Anticipate 6-10 participants from NCANA Leadership Fellows • Revenue potential for NCNA: $16,000-$25,000 per year • CE Partnerships • AHECs, AACN, certification prep courses, etc. • Member discounts, Co-branded marketing

  9. Closing Thoughts Tina Gordon tinagordon@ncnurses.org www.ncnurses.org

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