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Create a campaign 

Create a campaign . An English and PSHE education activity for pupils aged 7 to 11 exploring the concept of campaigning to help others. Pupils run their own campaign to raise awareness of the need for blood and/or blood stem cell donors.

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Create a campaign 

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  1. Create a campaign  An English and PSHE education activity for pupils aged 7 to 11 exploring the concept of campaigning to help others. Pupils run their own campaign to raise awareness of the need for blood and/or blood stem cell donors. N.B. Teachers’ notes and background information can only be viewedif this presentation is opened within the PowerPoint application,not on interactive whiteboards. The visuals on the PowerPoint slides display best in PowerPoint presentation mode.

  2. Create a campaign 

  3. Create a positive campaign message that inspires others to get involved Use creativity to grab my audience’s attention Use facts and figures to support my campaign Learning aim Can I design a campaign to raise awareness of blood donation? Success criteria: Have a clear message

  4. Create a campaign  ‘Giving to help others'

  5. What do you want to know about campaigning? What do you know about campaigning?

  6. potential bone marrow and stem cell donors blood donors Your challenge… Join 'Giving to help others' and help save lives! Create your own campaign to inform your school community about the power of donation – and inspire adults to sign up. You can campaign to raise awareness of the need for:

  7. 1. Understand your audience 2. Find fascinating facts and figures 3. Choose a format (e.g. poster, TV / online ad, blog) What will you need to do?

  8. What do we know already?

  9. Why do people give blood?

  10. Parents and families Other pupilsin school Teachers Wider community Who is your target audience?

  11. Parents and families Other pupilsin school Teachers Wider community What might you need to be conscious of with target audience?

  12. How can you use facts and figures? A single blood donation can save up to 3 lives! In England, 6,000 blood donations are needed every day to treat patients in need.

  13. How can you use online research? What is in your blood? Recaps on the different components of your blood and their different functions… What does my blood do for me? Find out just how amazing your blood really is… Blood and the heart Read about the heart, blood and blood types… Online quiz Test yourself and see what else you can find out for your campaign!… Swedish blood donors receive a text message Find out how Sweden is using technology to thank their blood donors… Blood donation text service is a hit Find out how the UK uses text messages to make sure donors know how their blood has helped… Donating organs is on the rise Find out why kidney donations have doubled…

  14. Poster Song Film Art Blog Performance Poetry Presentation Advert Informal leaflet What campaign materials will you use?

  15. How will you get your message out?

  16. What do you want to know about campaigning? What do you know about campaigning?

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