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Understanding the Retailing and Wholesaling Industry

This topic outline provides an overview of the retailing and wholesaling industry, discussing the different types of retailers and wholesalers, their organizational approaches, and the various functions they perform.

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Understanding the Retailing and Wholesaling Industry

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  1. Chapter Thirteen Retailing and Wholesaling

  2. Retailing and Wholesaling Retailing Retailer Marketing Decisions Wholesaling Topic Outline

  3. Retailing Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use Retailers are businesses whose sales come primarily from retailing

  4. Store Retailing Vs Non-store Retailing Non-store retailing includes selling to final consumers through: • Direct mail • Catalogs • Telephone • Internet • TV shopping • Door-to-door sales • Vending machines

  5. Types of Retailers Classified in terms of: • Amount of service • Product lines • Relative price • Ownership

  6. Retailing Amount of service Self-service Wal-Mart, Supermarkets Limited service JC Penny, Sears Full service department stores and specialty stores Types of Retailers

  7. Retailer Types based on Product Line

  8. Retailing Types of Retailers Relative Prices

  9. Retailing Types of Retailers Relative Prices Discount stores sell standard merchandise at lower prices by accepting lower margins and selling higher volume. Independent off-price retailers either are owned and run by entrepreneurs or are divisions of larger retail corporations. Off-price retailers buy at less-than-regular wholesale prices and charge customers less than retail. Factory outlets are producer-operated stores. The link on this slide is to a Premium Factory Outlet mall. Students are probably familiar with these types of shopping locations. Warehouse clubs are large warehouse-like facilities with few frills and offer ultra-low prices.

  10. Retailing Types of Retailers Organizational Approach

  11. Retailing Corporate chains are two or more outlets that are commonly owned and controlled Size allows them to buy in large quantities at lower prices and gain promotional economies • Sears • CVS Types of Retailers Organizational Approach

  12. Retailing Voluntary chains are wholesale-sponsored groups of independent retailers that engage in group buying and common merchandising IGA Western Auto Types of Retailers Organizational Approach

  13. Retailing Retailer cooperatives is a group of independent retailers that band together to set up a joint-owned, central wholesale operation and conduct joint merchandising and promotion effort Ace Hardware Associated Grocers Types of Retailers Organizational Approach

  14. Retailing Types of Retailers Organizational Approach Franchise organizations are based on some unique product or service; on a method of doing business; or on the trade name, good will, or patent that the franchisor has developed

  15. Retailing Merchandising conglomerates are corporations that combine several retailing forms under central ownership Limited Brands Types of Retailers Organizational Approach

  16. Wholesaling includes all activities involved in selling goods and services to those buying for resale or business use Wholesaling

  17. Wholesaling Types of Wholesalers

  18. Wholesaling Merchant wholesalers is the largest group of wholesalers and include: Full-service wholesalers who provide a full set of services Limited service wholesalers who provide few services and specialized functions Types of Wholesalers

  19. Wholesaling Brokers and agents do not take title, perform a few functions, and specialize by product line or customer type Brokers bring buyers and sellers together and assist in negotiations Agents represent buyers or sellers Types of Wholesalers

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