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One Team, One Emotional Cult Brand . THE MIGHTY ORGANIZATION. THE MIGHTY REDWOOD. Miracle on Ice!. The Lake Wobegon Effect. “Where the women are strong, the men are good looking and all the children are above average.”.

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the lake wobegon effect

The Lake Wobegon Effect

“Where the women are strong, the men are good looking and all the children are above average.”

Social scientist, David Myers’ textbook Social Psychology, (5th edition)

90% of business managers rated their performance

“above average”

86% of workers in another study asserted they were “above average,” while only 1% rated themselves “below average”

60% of 829,000 high school seniors surveyed by the College Entrance Examination Board rated their “ability to get along with others” in the top 10%, while 25% claimed they were in the top 1%. None said they were “below average”

Bain & Company Study

A survey of nearly 400 companies found:

Nearly all of their senior executives liked to pat themselves on the back for their organizations’ treatment of customers.

Ninety-six percent said they were “focused” on the customer.

Eighty percent believed they delivered a “superior experience” to their customers.

Bain & Company Study continued…

A study of customers were asked to rate the providers of goods and services they bought from:

They gave only 8 percent of companies a superior rating!

Avoiding the Lake Wobegon Effect
  • Consider Your Service Poor
  • Keep Your Gaze Directed Outward
  • Constantly Re-evaluate Your Brand and your Company Brand
  • Focus on What’s Working as well as What’s Not Working
How long an employeestaysand how productive he or she is while they are there depends on their relationship with their immediate SUPERVISOR.
most important
Most Important
  • 1. Do I know what is expected of me at work?
  • 2. Do I have the materials and equipment I need to do my work right?
  • 3. At work, do I have the opportunity to do what I do best every day?
  • 4. In the last seven days, have I received recognition or praise for doing good work?
  • 5. Does my supervisor, or someone at work, seem to care about me as a person?
  • 6. Is there someone at work who encourages my development?
most important continued
Most Importantcontinued…
  • 7. At work, do my opinions seem to count?
  • 8. Does the mission/purpose of my company make me feel my job is important?
  • 9. Are my co-workers committed to doing quality work?
  • 10. Do I have a best friend at work?
  • 11. In the last six months, has someone at work talked to me about my progress?
  • 12. This last year, have I had opportunities at work to learn and grow?
Why be a


Cult Brands want to improve the lives of others.

Cult Brands make people feel good about themselves.

Cult Brands enjoy

Sustainable Success.

Cult Brands dare to be different.

Creating a


First you must create a cult “Community”

A cult brand is the result of an extraordinary community, not an extraordinary product. It all starts with building a community.

What Motivates Us?



Learn, Grow, Reach

Our Fullest Potential

Low Emotional Needs

Safety, Security, Social Interaction

and Self-Esteem

Physiological Needs

Food, Shelter, Clothing

- Dr. Abraham Maslow

How can we avoid communication BREAKDOWN?
  • Never make assumptions
  • Communicate with clarity
  • Set clear expectations
  • Ask what is expected of you
  • Don’t be afraid to ask questions – any question
  • Encourage those around you to ask questions
  • Make every communication interactive, not static
  • Avoid electronic communication – communicate in person
Ray thinks Tom will succeed.

Ray thinks Tom will succeed. (It’s Ray, and no one else who thinks this.)

Ray thinks Tom will succeed. (Ray’s not entirely certain.)

Ray thinks Tom will succeed. (It’s Tom, and no one else.)

Ray thinks Tom will succeed. (Tom’s not succeeding now, but it will happen.)

Ray thinks Tom will succeed. (As opposed to fail.)

The Organization of the Future!

The organization of the future will have only two employees. A person and a dog. The person will be there to feed the dog. The dog will be there to keep the person from touching anything.

- Warren Bennis


19?? – 20??

“For it matters not, how much we own, the cars…the house…the cash…what matters is how we live and love…and how we spend our dash.”

- Linda Ellis