Influences of Ads . By Alex Ohanian & Sevak Karapetyan. Introduction.
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By Alex Ohanian & SevakKarapetyan
Advertisements could either have a positive or negative influence on our lives. It all depends on the type of audience and how they perceive the ad. In the following slides we will discuss the strategies advertisers use to sell their products and the impact it has on society.
Advertisers gather our information to promote products of our interest.
In order for advertisements to give you something meaningful, they need your information.
Advertisements may inform us with the best product we need based on the information gathered from our previous searches.
“Intuitively, customers prefer personalized services to general services… General advertisements make consumers switch to a new service provider with personalized services.”(Ho & Sai)
Advertisements can have such a substantive influence on people. Advertisements can be viewed positively but there is a catch most of the time. Marketers may manipulate and intrude on our privacy, but they allow us the ability to compare all products and promote heroic figures for our kids. It is up to our own will whether or not to buy into them.
Ho, Shuk Ying, and Sai Ho Kwok. "The attraction of personalized service for users in mobile commerce: an empirical study." ACM SIGecomExchanges3.4 (2002): 10-18.