The Future of Shopping - Amazon Omni-Channel Retail Marketing - PowerPoint PPT Presentation

Amazon Omni-Channel Retail Marketing - The Future of Shopping

One of the most important factors in retail today is customer service and satisfaction. With every change in the shopping revolution, retailers have to try new in the marketing scenario to make their customers fully satisfied.

• Nowadays customers are not looking to buy things at a less cost buy they also want great shopping experience as well.

So to cater the needs of today's modern generation retailers are slowly shifted to new marketing strategy known as "Omni-channel" marketing.

• What is Omni-channel marketing?
• It is a strategy that brings together different modes of marketing techniques to create a seamless channel that makes shopping exciting.

In this marketing strategy online and offline marketing techniques with other media marketing such as mobile, television, e-commerce sites comes together so that customer gets its product in a quickest and easier way like never before.

• For example, some stores let the customer order online and pick up the purchase from the local store.
• Other retailers like Amazon offer options like calling up the store or text a message to avail a service or purchase a product.

Research has shown that Omni-channel strategy has become a very important aspect in any marketing plan.

• With an Omni-channel model the line between a physical store and the online store slowly disappears. It is a type of network that allows the customer to move from one mode to another.
• Rather than other ecommerce online stores, Amazon using this marketing technique to fully satisfy their customers and to deliver a customized shopping experience. Amazon Omni-channel retail marketing is changing not only the face of retail but also global business.

Various Advantages of Hiring Amazon Omni-channel retail marketing services

• Merchants can make a specific profile of every customer based on their purchase history, store visits, online presence, website visits and so on.
• By hiring Amazon Omni-channel retail marketing services merchants can make loyalty program easier, which they can also use to identify your customers needs.
• Amazon Omni-channel services use their merchant’s centralization data so that they can easily sell their product on new channels.