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Types of Leads

Lecture #2. Types of Leads. Remind me…. What is a lead?. Basic News Leads. Summary Lead Combines the most significant of the 5 W’s Begins the majority of news stories

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Types of Leads

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  1. Lecture #2 Types of Leads

  2. Remind me… • What is a lead?

  3. Basic News Leads • Summary Lead • Combines the most significant of the 5 W’s • Begins the majority of news stories • The Pentagon has ordered 1,500 additional troops to Iraq to provide security in advance of the upcoming election, military officials announced Wednesday • Delayed Identification Lead • Withholds a significant piece of information until the second paragraph (normally the “who”) • A Smallville man escaped injury Saturday after plunging over Wohelo Falls in a kayak. Lance Boyle, 27, was treated for cuts and bruises at Mercy Hospital…

  4. Anecdotal Lead • Anecdotal Leads have a beginning, a middle, and an end • Shed light on the bigger story • About five years ago, architect Mark Seder was reading the morning paper and watching his 10-year-old son riding his bike at a local park. As he kept looking up from the paper to his son, something dawned on him. “I realized that I was getting out of shape and I thought, ‘Why in world don’t I join him?’” He was 49 years old when he began skating with his son. Today, Seder is 54 and still skating…

  5. Direct Address Lead • Used only in feature stories • Use the second-person voice to speak directly to you, the reader • If you’ve ever been waiting for a chance to collect every episode of “Family Guy” in one boxed DVD set, you’re finally in luck.

  6. Blind Lead • An extreme version of the Delayed Identification Lead • Teases the reader by withholding key information and “springing it on them” • First the pale pink nail polish. Then the gold stud earrings and the monogrammed purse. Is this any way for a football player to dress? It is if she’s a girl. Meet Erin Shilk, 5-foot-3 and 180 pounds; she’s a girl blazing a trail for…

  7. Startling Statement Lead • Used to startle the reader as a method of grabbing his/her attention • One in four Americans will be infected with a sexually transmitted disease at some point in their lives.

  8. Wordplay Lead • The use of humor/pun to grab the reader’s attention • Must apply to the story at hand • For Germans trying to lose weight, the wurst is yet to come.

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