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Lisa Romanello | Digital Marketing Scope in Future

In this presentation, digital marketing expert Lisa Romanello describes the future of digital marketing and how digital marketing will change marketing strategies.

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Lisa Romanello | Digital Marketing Scope in Future

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  1. The Future of Digital Marketing LISA ROMANELLO Lisa Romanello shares her thought on the future of digital marketing

  2. Posts with Buyable Links digital marketers devised the brilliant idea of Shoppable posts. As a result, when customers browse a social media platform, they will come across a shoppable post (product/service) with the link provided in the bio. The customer finds it simple to tap and purchase the product or service.

  3. THE MARKETING TEAM HAS DIFFICULTY PLACING ADVERTISEMENTS ON ALL CHANNELS THAT PROVIDE VALUABLE INFORMATION ABOUT PRODUCTS/SERVICES THAT THE TARGET AUDIENCE VISITS. This problem is solved by programmatic advertising, which provides customers with personalized advertisements on their favorite channels and at specific locations based on their interests/behavior. Advertisement via Programmatic

  4. CONTENT THAT IS INTERACTIVE Digital Marketing experts are constantly on the lookout for new ways to keep their company’s loyal customers happy. Customers will not only be able to shop but will also be able to interact through polls, online quizzes, signing up for gift vouchers, and other means. Yes, digital marketers will have a difficult time creating content that is written and visually appealing.

  5. BRANDS APPROACH INDIVIDUALS WITH A LARGE FOLLOWING ON SOCIAL MEDIA PLATFORMS TO MARKET THEIR PRODUCTS. Marketing Through Influencers However, there are difficulties, as the general public has become aware of multinational corporations signing these influencers for large pay packages. As a result, there is corporate distrust, and the target audience makes a decision based on the influencer’s credibility.

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