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The innovation process of knowledge-based organizations Luiz Paulo Bignetti

The innovation process of knowledge-based organizations Luiz Paulo Bignetti Unisinos University, Brazil bignetti@mercado.unisinos.br. Contents. Introduction Approaches to strategy and innovation Case studies Innovation in the new economy Conclusions. Approaches to strategy and innovation.

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The innovation process of knowledge-based organizations Luiz Paulo Bignetti

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  1. The innovation process of knowledge-based organizations Luiz Paulo Bignetti Unisinos University, Brazil bignetti@mercado.unisinos.br

  2. Contents Introduction Approaches to strategy and innovation Case studies Innovation in the new economy Conclusions

  3. Approaches to strategy and innovation - The traditional approach - A new approach ?

  4. The three cases

  5. R&D characteristics Betalink SIC SCD Gamalink Alfalink Tango ATS IDP Plasma i e Spin-off,entrepreneurial Partnership,outsourcing Partnership, complementary outsourcing Coordinated subcontract Ex ante internal negotiation, structured R&D Ex-ante internal negotiation, partial outsourcing Asymmetrical joint development Negotiated partnership, outsourcing Natural evolution, non-structured R&D

  6. Interactions and markets MARKETS mass Niches Non-consolidated Strong ATS GAMALINK IDP SCD Partnership interactions TANGO SICPLASMA BETALINK ALFALINK weak

  7. The perception of the environment - the environment as: events construction source of knowledge

  8. Innovation as adialectic process - final technology as a result of controversies - internal and external dialectic processes,with specificmechanisms

  9. ALIS E S R&D Entrepreneurial domination R&D domination Service orientation

  10. ALIS : The eccentric coalition We build a network around the object We have an object

  11. Addren Bernier R&D M Non-structured innovation Structured innovation, dominated by R&D Structured innovation, dominated by marketing

  12. ABC :The centralized coalition We have to have an object We create a network to build or to improve our object

  13. INTERAC Ad hoc homogeneous coalition Structured homogeneous coalition Heterogeneous Coalition

  14. INTERAC :The concentric coalition We will have an object We build a network as we develop the object

  15. Some conclusions - rethinking strategy - from adaptation to construction - rethinking innovation - innovation and diffusion: innofusion - knowledge and use, not origin - compatibility and connectivity - innovation imbedded in strategy - inter-organizational knowledge creation

  16. The innovation process of knowledge-based organizations Luiz Paulo Bignetti Unisinos University, Brazil bignetti@mercado.unisinos.br

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