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Media's Role in Climate Change Awareness

Explore how the media covers critical global issues like water scarcity, hunger, and disease in contrast to pop culture news. Analyze the impact of media bias on science communication and public perception. Understand the political and societal influences on climate change discourse.

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Media's Role in Climate Change Awareness

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  1. Media&Climate Change March 6th 2007 Hadi Dowlatabadi The University of British Columbia University Fellow, Resources For the Future Adjunct Faculty, Engineering & Public Policy, Carnegie Mellon University

  2. What do media cover? • 2 billion do not have potable water. • >1 billion women do not have control over their reproduction. • 1 billion cannot access electricity. • 780 million suffer from chronic hunger. • 200 million have severe malaria. • ~ 40 million are living with HIV/AIDS • Biodiversity loss is at least 1000 times faster than ever before. 2 06.03.07

  3. What do media cover? • 2 billion do not have potable water. • >1 billion women do not have control over their reproduction. • 1 billion cannot access electricity. • 780 million suffer from chronic hunger. • 200 million have severe malaria. • ~ 40 million are living with HIV/AIDS • Biodiversity loss is at least 1000 times faster than ever before. Brittany Spears shaved her hair. 3 06.03.07

  4. A contrast • Media: • Address injustice • Promote free speech • Sell more advertising • Science: • Address ignorance • Promote a formal examination of evidence • Get more research funding 4 06.03.07

  5. A contrast • Media: • Address injustice • Promote free speech • Sell more advertising • Science: • Address ignorance • Promote a formal examination of evidence • Get more research funding Different views of objectivity. Each is self serving Both have abused one another 5 06.03.07

  6. Studies of media’s coverage of science show • Failure to reflect qualifications • Obfuscation of source information • Amplification of effects • More factual errors 6 06.03.07

  7. Reported cases of Dengue 1980-96:Does climate change abruptly at the border? 7 06.03.07 Source: US National Assessment

  8. Summary • * is a business. Greater success comes from greater sensationalism. Caveat Lector! 8 06.03.07

  9. Life expectancy is a political mapnot a climatic one 9 06.03.07

  10. Annual Per Capita Emissions(tCO2 eq) 10 06.03.07

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