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Qualitative Research

Qualitative Research. Overview:Examination, analysis and interpretation of observationsSmaller but focused samples are more often neededProduce information only on the particular casesInformative guess" (Hypothesis). Qualitative Research. Data Collection:Observation;Interviews;Case studie

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Qualitative Research

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    1. Qualitative Research What is it? The study aiming to gather an in-depth understanding of human behavior and the reasons

    2. Qualitative Research Overview: Examination, analysis and interpretation of observations Smaller but focused samples are more often needed Produce information only on the particular cases Informative “guess” (Hypothesis)

    3. Qualitative Research Data Collection: Observation; Interviews; Case studies; Grounded theory; Survey; ……

    4. Qualitative Research Example(s): Semi-structured interview question: “ What kind of words that you would like to use to describe your playing experience with this game ?” Survey question:

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