Elements and Principles of Design - PowerPoint PPT Presentation

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Elements and Principles of Design

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  1. Elements and Principles of Design

  2. Purpose of Elements and Principles of Art When designing an artwork, whether it is a painting, a piece of music, a stage set, or a dance, the Elements and Principles of Design must be used to achieve certain effects.

  3. Elements The elements are parts which can be isolated and defined in any visual design. They are the structure or building blocks of a work of art, and can carry a wide variety of messages.

  4. LINE A mark on a surface that describes a shape or outline. It can create texture or shape and can be thick and thin. 

  5. Creates forms

  6. Creates Depth and Perspective

  7. Creates Movement

  8. Creates Contrast and Interest

  9. Creates Emotion

  10. ● Create shape, form, movement, or texture LINE ● Direct the viewer's gaze

  11. Horizontal lines - calm, tranquility, and space. Vertical lines - height, and grandeur. Tightly angled convergent lines - dynamic, lively, and active.

  12. Curved lines - sense of flow within -associated with soft things. Straight lines – hard, dynamic

  13. COLOUR Refers to specific hues.

  14. ColoursSuggest Emotions How do the following colours make you feel? Red: __________________ Blue: _________________ Yellow: ________________ Purple: ________________ Orange: _________________ Black: __________________ Green: __________________

  15. Colours Create Focus • Warm colourspop forward • Cool colours regress • Vibrant colours attract • Mutedcolours regress

  16. Colours Create Contrast

  17. Create Focus

  18. What is the mood of this picture?

  19. Colour creates mood

  20. TEXTURE Surface quality, either tactile or visual. Texture can be real or implied by different uses of media. It is the degree of roughness or smoothness in objects.

  21. Creates a Sensory Experience

  22. Adds realism and depth

  23. Creates Mood

  24. PortraysEmotion

  25. SHAPE A 2-dimensional line with no form or thickness. Shapes are flat and can be grouped into two categories, geometric and organic.

  26. Organic Geometric

  27. Creates Form

  28. Shows depth

  29. FORM A 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques.  Form can be viewed from many angles.

  30. Creates Depth

  31. Creates Realism

  32. VALUE Sometimes combined with color, value describes the lightness (tint) or darkness (shade) of a color. Allows for the visual effect of Form.

  33. CreatesContrast

  34. Creates Realism

  35. SPACE The use of space and room in a piece of art. Positive space is the space taken up by objects. Negative space is the distance between objects.

  36. Creates Emotion

  37. Principles The Principles are concepts used to organize or arrange the elements of design. The way in which the principles are applied affects the expressive content, or the message of the work.