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Elements and Principles of Design. Purpose of Elements and Principles of Art. When designing an artwork, whether it is a painting, a piece of music, a stage set, or a dance, the Elements and Principles of Design must be used to achieve certain effects. Elements.

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purpose of elements and principles of art
Purpose of Elements and Principles of Art

When designing an artwork, whether it is a painting, a piece of music, a stage set, or a dance, the Elements and Principles of Design must be used to achieve certain effects.

elements

Elements

The elements are parts which can be isolated and defined in any visual design. They are the structure or building blocks of a work of art, and can carry a wide variety of messages.

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LINE

A mark on a surface that describes a shape or outline. It can create texture or shape and can be thick and thin. 

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Horizontal lines - calm, tranquility, and space.

Vertical lines - height, and grandeur.

Tightly angled convergent lines - dynamic, lively, and active.

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Curved lines - sense of flow within -associated with soft things.

Straight lines – hard, dynamic

colour

COLOUR

Refers to specific hues.

colours suggest emotions
ColoursSuggest Emotions

How do the following colours make you feel?

Red: __________________

Blue: _________________

Yellow: ________________

Purple: ________________

Orange: _________________

Black: __________________

Green: __________________

colours create focus
Colours Create Focus
  • Warm colourspop forward
  • Cool colours regress
  • Vibrant colours attract
  • Mutedcolours regress
texture

TEXTURE

Surface quality, either tactile or visual. Texture can be real or implied by different uses of media. It is the degree of roughness or smoothness in objects.

shape

SHAPE

A 2-dimensional line with no form or thickness. Shapes are flat and can be grouped into two categories, geometric and organic.

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Organic

Geometric

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FORM

A 3-dimensional object having volume and thickness. It is the illusion of a 3-D effect that can be implied with the use of light and shading techniques.  Form can be viewed from many angles.

value

VALUE

Sometimes combined with color, value describes the lightness (tint) or darkness (shade) of a color.

Allows for the visual effect of Form.

space

SPACE

The use of space and room in a piece of art. Positive space is the space taken up by objects. Negative space is the distance between objects.

principles

Principles

The Principles are concepts used to organize or arrange the elements of design. The way in which the principles are applied affects the expressive content, or the message of the work.

emphasis

EMPHASIS

Emphasis (also called focal point) is where the focus is concentrated through design principles or meaning. It makes an element or object in a work stand out. To use emphasis in an artwork is to attract the viewer's eyes to a place of special importance in an artwork.

balance

BALANCE

Balance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. Two different kinds of balance are symmetrical and asymmetrical. Symmetrical (or formal) balance is when both sides of an artwork, if split down the middle, appear to be the same.

unity harmony

UNITYHARMONY

The quality of wholeness or oneness that is achieved through the effective use of the elements and principles of art.

variety contrast

VARIETYCONTRAST

The quality or state of having different forms or types. The differences which give a design visual and conceptual interest: notably use of contrast, emphasis, difference in size and color.

movement

MOVEMENT

Action, or alternatively, the path the viewer's eye follows throughout an artwork.

patternrhythm

PATTERNRHYTHM

Pattern and rhythm is showing consistency with colors or lines. It is indicating movement by the repetition of elements. Rhythm can make an artwork seem active.