Reach Out and Poke Someone Utility Communication Goes Social Kevin Winslow Communication Specialist Idaho Power Company
Who’s Listening: Our Demos • Our Facebook fans
Who’s Listening: Our Demos • Twitter: Exactly who we want to be listening • Regulators: ex. IPUC • Policy makers: ex. Gov. C.L. “Butch” Otter • News media: newspaper, TV, radio service-area wide • Our customers: still not enough, takes large outages
Perception: Customers • Mad Props (as the kids say):
The Media – Before Social The Real Story? No car into pole. Gravel truck took down wires. Power restored in 45 minutes.
They Listen, and We Listen, Too • Complaints don’t fall on deaf ears 946 Followers
The End Goal • Our story, our way: • not the customers’ slant • not the media’s slant • our story • Answer questions, address complaints, reward praise • Report accurate, timely outage info • Make a genuine connection with our customers • Keep the drumbeat going: • keep their attention, keep them engaged • have our channels ready for when we really need them
Thanks for Having Me • Questions? • Comments?