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甲骨文 港口解决方案 Oracle's PTM – delivering differentiated Operations Excellence. 甘宝源 港口、航运、物流行业 解决方案主管. 安全声明.

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oracle s ptm delivering differentiated operations excellence
甲骨文港口解决方案Oracle's PTM – delivering differentiated Operations Excellence

甘宝源港口、航运、物流行业

解决方案主管

slide2
安全声明

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

program agenda
Program Agenda
  • 行业概述
  • 港口解决方案
  • 港口特别计费方案
  • 港口社区整合系统
  • 甲骨文 案例分析及客户评
slide5
行业部门的概述

竞争方面

…ports are vying to be hub ports in their region in order to attract more vessel calls

  • 效率方面

…ports are under pressure from shipping customers to provide reliable services

  • 费用方面
  • …ports are labour and asset intensive and are challenged to maintain margin
  • 行规

…ports are targets for terrorists and smugglers to smuggle illegal goods and weapons

  • 自动化和IT方面
  • …is the only means to improve services, productivity and manage cost
  • 私有化
  • …the rate of port capacity growth required calls for more privatization
slide6

扩大商业

资源优化

保持现有客户

成本管理

资源优化

  • Globalization
  • Timely capacity expansion
  • Pull out strategy
  • Joint Ventures
  • Controls over expenses
  • Cost effective procurement
  • Overhead reduction
  • Outsourcing
  • Process standardization & consolidation
  • Centralized functions
  • Process optimization
  • Equipment optimization
  • Effective equipment maintenance
  • Repeatable Solutions
  • Operations planning
  • Operations execution
  • Gate automation
  • Cranes automation
  • Truck automation
  • Billing
  • Documentation
  • Dedicated berth
  • Long term agreement
  • Dialogue
  • Value added services
港口行业策略

Strategies In Response To Industry Drivers

自动化和IT

Strategic Positioning

slide8
港口挑战

提高港口成本

设备出现问题

船舶运行时间要求

货场的调度按排不合理

slide9
存在问题及其不良后果

缺少的能力

造成的不良后果

  • 缺少合理计划和自动优化运行的能力
  • Lacking real-time operations capabilities
  • No insights for performance analysis
  • 延长船舶离港时间
  • Yard congestion
  • Additional yard movements for containers, incurring additional cost
  • Container misplaced

低效运行

  • 缺少预防性的、达到设备最强性能的维护与保养管理
  • Lacking alignment with operations schedule
  • Lacking spares management capabilities
  • 设置故障影响港口的正常运转
  • Shortage of good equipment for deployment

设备故障

  • 缺少全局信息技术方面的分析能力,无法合理控制不同阶段费用的支出Inadequate controls over expenses
  • Inadequate back-office automation
  • 维护保养的高成本
  • High expenses
  • Poor billing and cash collection
  • High outsourcing cost
  • Higher cost due to lower staff productivity

成本增加

slide10
适合全局统一管理的解决方案

Integrated Container & Cargo System and Oracle ERP

Solutions To Address Pain Points

Degrees of convergence

Local solutions

运行管理

船舶

装卸过程

人力物力

管理

集装箱和

货物管理

Container & Cargo System

设备

维护管理

项目扩建

管理

财务及维护保养

设备

库存管理

账务及收费管理

人力管理

培训及人才管理

薪酬管理

人力资源

管理

ORACLE ERP

slide11

Container Terminal Gate

Container Terminal Gate

卸货过程

PM

OUT

GATE

YC

YC

VESSEL

TRANSHIPMENT

OPERATIONS

IN

GATE

YC

YC

PM

VESSEL

P

S

A

GATE

OPERATIONS

SHIP

OPERATIONS

YARD

OPERATIONS

港口管理软件互相支持
  • Haulage to and from the terminals
  • Gate Entry and Exit
  • Vessel Berthing and Unberthing
  • Vessel Discharge and Load
  • Container Yard Operations
  • Container Freight Station Operations

装货过程

Navis, Tideworks, Cosmos, TSB, TCS, BT Global Services, Fujitsu

slide13
港口解决方案

合作伙伴的产品功能

Third Party

Integration

信息系统

文档

运行管理

计费

计划

电子数据沟通

MIS, Analytics and

Reports

Marine, Cargo, Container, Container Freight Station,

Rail, Admin

Interchange between Terminal &

Customs, Agents, Banks

Berth, Vessel, Rail, Container, Yard

Storage

Recording,

Control and

Monitoring

Billing events

Devices

RDT (Hand Held Mobile Device, Vehicle Mounted Mobile Device)

Weigh Bridge

企业管理

解决方案

CRM

  • 财务管理
  • Oracle Financial
  • Enterprise Planning and Budgeting
  • Oracle Policy Automation
  • BRM
  • 采购管理
  • Oracle Purchasing
  • Oracle Sourcing
  • Oracle Inventory Management
  • Oracle Procurement Contracts
  • Oracle EAM
  • Oracle Property Manager
  • 项目管理
  • Oracle Project Costing & Billing
  • Oracle Project Contracts & Mgmt
  • Primavera P6 Enterprise Project Portfolio Management
  • 人员管理
  • Oracle Human Resources
  • Oracle Payroll
  • Oracle Self-Service Human Resources
  • Oracle Learning Management
  • 客户关系管理
  • Helpdesk
  • Contracts
  • Partner management

Application

Payment Gateway System (Citi Bank , Pay pal..),

Port Community System (PCS)

(i)智能决策分析, (ii)数据库, (iii)中间件

slide16
港口特别计费方案

REVENUE CAPTURE

Credit Note Generation

Pricing Design Center

Update against Customer in BRM

Invoice Generation

Billing rules input and maintenance

Terminal Operating System

BRM

Generate billing events

定义计费规则

账户余额管理

Other Legacy system

合作伙伴管理

客户管理

账务管理

计费管理

Generate billing events

Installation Date modified Post Billing - Tarantula

票据结算管理

收费管理

Approval

Workflow (OSM)

Credit Calculation in BRM

slide17
定义计费规则和计费参数

$150

Load

Event Type

Discharge

$170

20’

$200

Length

40’

45’

Pricing Strategy

Attributes

$190

Rail

Receiving Mode

Road

Event attribute based charging

Transshipment

Event Type: 40’, color: red, Loading, start time: 20.00.22 end time 20.05.11, minutes: C,

slide18
多方付款

Invoiced directly

May have partialpayment responsibility basedon contract terms

Flexible Payment party – All shipment charges borne by Maersk or it can be borne by Alliance Partner themselves

slide19
灵活收费

Tiered Pricing or Discounting capability

slide23

港口解决方案

应用客户(客户示例)

slide24
全球港口客户示例
  • Vancouver
  • Rotterdam, Antwerp
  • HPH UK Ports
  • Boston
  • Seattle, Portland
  • NY
  • Genoa, Voltr
  • Tercat
  • Sines
  • Oakland, SF
  • Busan Port, Incheon Port
  • South Carolina
  • Alexandria, Sokna
  • Ensenada
  • Alabama
  • Corpurs Christi, Houston
  • Miami
  • DPW

Abu Dhabi

  • Hong Kong, Yantian
  • Karachi
  • Veracruz
  • Lazaro Cardenas

Manzanillo

  • LaemChabang
  • Mangalore
  • Saigon, HPH
  • Panama
  • Sri Lanka

SAGT

  • Guam
  • PSA, Jurong Port, PTP
  • Tanzania
  • JIKT
  • Freemantle
  • Buenos Aires
  • Botany
  • Melbourne
slide25
甲骨文在港口行业的领先地位

东盟

世界前五之三

韩国

  • 世界前五之三

顶级区域港口

  • 世界前五之三

大中华

  • 世界前五之三

全球港口集团公司

世界前五之三

EUROPEAN CONTAINER TERMINAL

Largest in Europe

PSA SINGAPORE

2nd Largest Port Globally

SHANGHAI PORT

Largest Port Globally

BUSAN

5th Largest Port Globally

PSA

Largest Port Operator

GWANGYANG

2nd Largest in

Korea

PORT OF TANJUNG PELEPAS

Largest in Malaysia

HONG KONG

3rd Largest Port Globally

DUBAI PORT

Largest in MiddleEast

HUTCHISON

2nd largest Port Operator

INCHEON

3rd Largest in

Korea

LOS ANGELES PORT

Largest in

US

DubaiPort World

3rd Largest Port Operator

SHENZHEN

4th Largest Port Globally

LAEMCHABANG

Largest in Thailand

slide26
杜拜港口世界集团公司

公司概述

  • DP World is the 4th largest marine terminal operators in the world with 49 terminals spanning 31 countries, and a dedicated, experienced and professional team of more than 30,000 serving customers in some of the most dynamic economies in the world. The group handled 50 million TEUs in 2010.
  • Port Industry
  • Employees: 30,000
  • Revenue: US$3.1 B

机会与挑战

  • 提供世界级港口服务
  • 管理业务的快速扩展
  • 对本公司所拥有的全球业务的全局观念
  • 财务资料的完全可用性、透明度和一致性
  • 业务信息的及时更新

应用解决方案

  • Oracle E-Business Suite

客户评价

“Our group's ever-expanding business operations span the development, management and marketing of ports, real estate development, investment and Free Zone operations around the world. We wanted an integrated system that can support our global operations while providing our business executives with the insight they need in order to make fast, smart and fact-based decisions, and Oracle E-Business Suite provided the perfect answer.” - HamedKazim, Group Chief Financial Officer at The Corporate Office.

oracle s sro industry solution for freight and logistics
甲骨文物流行业解决方案Oracle's SRO – Industry Solution for Freight and Logistics

Siang Kiang LOH货运、物流行业

解决方案专家

slide28
安全声明

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

program agenda1
Program Agenda
  • 物流行业概述
  • 物流解决方案
  • 物流解决方案-价格引擎
  • 物流整合系统及客户评
slide31
中国市场的特点、物流需求和结论
  • “Make & Ship” now includes “Store & Sell”
  • Contract Logistics (25% CAGR)*

Shippers inHi-Tech, CPG & FMCG sectors rely on logistics companies for new services

  • Operational Efficiencies
  • Consolidation

IT needed for efficiencies and standardization

  • Healthcare surge
  • #1 eCommerce market by 2015

Healthcare eCommerceneed visibility, track and trace at item level

 * China Federation of Logistics & Purchasing

slide32

FreightTrans-port

Ware

housing

ValueAdded

Svcs

物流家需要提供多种供应链服务需要管理每个业务的’报价、操作和监视流程物流家需要提供多种供应链服务需要管理每个业务的’报价、操作和监视流程

计划

操作

订单

Supply Chain Services

Traditional

Lead Logistics/4PL

3PL

报价

监视

BusinessStrategy

Customer

Customer

Strategy

Customer

Supply

Chain

Coordination

(Strategy)

Customer

Lead Logistics/ 4PL

(Decision Making)

Planning

Core Competence

Transportation

Engineering

Coordination

ValueAddedServices

3PL

Freight

Transport

3PL

Ware-

Housing

3PL

Planning

SupplyChainManager

VAS

Sourcing

FreightTransport

Ware-housing

Execution

Warehousing

Mfgr / Assy

Contract Logistics

Timeline

sales ratings operations sro
业务的主要挑战分散的系统和流程 (Sales, Ratings & Operations, SRO)

计划

操作

订单

SRO

报价

监视

  • Inability to pro-actively monitor supply chain events results in service failures
  • High empty miles, inefficient line-hail and back haul assignments
  • Manual quoting process leads to inconsistent quotes, and missed revenue
  • Manual planning process results In sub-optimal order consolidation, and shipment routes
  • Each customer order drives multiple internal orders for various services
  • Delayed payments as invoices do not match quotes
  • High call volumes to customer service for order changes and shipment status
  • Lack of a central quote repository results in expired quotes and lost sales
  • Accessorial charges are not accurately captured leading to lost revenue
slide35
解决方案 - 优化SRO的流程

报价

计划

监视

订单

操作

Automate and Integrate

Quoting and Order Management

Optimize Planning & Execution

Automate Monitoring

Transportation Management

Oracle SRO

Solution

Platform

  • Order Consolidation
  • Shipment Rating
  • Shipment Routing
  • Event Management
  • Customer Information
  • Service Levels & KPIs
  • Shipment & Issue Tracking
  • Document Repository
  • Pre-built integration for CRM and Transportation Management
  • Platform for enterprise integration with Oracle Middleware

I

SRO Integration

slide36
转化的系统和流程
  • Sales and Marketing
  • Drive targeted marketing promotions
  • Manage accounts, up-sell and cross-sell services
  • Effectively price services
  • Settlement
  • Compile all costs associated with shipment execution
  • Generate accurate and timely invoices and process payments
  • Planning and Order Management
  • Ensure complete and accurate order capture across channels
  • Optimally consolidate orders and plan shipments
  • Customer Service and Operations Center
  • Monitor the status of shipments
  • Reroute containers and shipments in transit
  • Execution
  • Manage shipments from pickup to delivery
  • Monitor shipment milestones, manage disruptions
  • Regulatory Compliance
  • Generate required regulatory documents
  • Secure appropriate clearances for special handling, import/export
oracle sro 360
使用Oracle SRO您会得到: 360度客户视图

Identify customers for up-sell / cross-sell

Mine customer and service repository for trends, behaviors

Shipment/Order contracts, Request for Quotes

SRO

Customer Hub

All Delivered on the Customer Dashboard

Monitor Service Delivery l

  • Contact & Account Information
  • Interaction History
  • Pending Quotes / Orders
  • Campaign Offers / Responses
  • KPI’s
  • Payments / Credits
  • Customer Value Metrics
  • Document Repository
  • Existing Products / T’s & C’s
  • Orders & Shipments
  • Issue / Service History
  • Service Level Agreements
oracle sro
使用Oracle SRO您会得到:运输过程优化和集成

Sales: Generates standardized quick quotes for customers

External or Internal Portal

3) Quoting: Customer gets a quick quote for a planned shipment

LSP Sales / Operations,

Customer

Engines& Rules

Algorithms

Operations: Compute revenue for each shipment based on actual move

4) Order Management: Customer accepts quote and initiates an order with a clear rate for order , a route plan, and delivery date.

  • Parcel/LTL Consolidation
  • Multi Stop Consolidation
  • Continuous Moves
  • Common Leg Consolidation
  • Multi-Leg Multi-Mode Consolidation
  • Load Configuration and Balancer
  • Service Time Calculation
  • Equipment Optimization
  • Itineraries & Profiles
  • Resource Capacity and Commitments
  • Throughput
  • Rating
  • Load Optimization
  • Batch Balancer

Oracle

SRO

Engines

slide40
SRO 价格引擎

Multiple ratings

Requirements

Multiple Modes

(Land, Air and Sea)

Multiple Cost Drivers

(per kg, piece, km or loading meter)

Multiple Services

(transportation, non transportation)

Technology

(volume scaleable with Exa-technologies)

Settlement

(rates used in billing)

Planning

(rates optimized with routing)

Operations

(manage buy/sell contracts)

SRO Ratings Engine

Integrations

with ratings

oracle

客户服务

市场营销

销售管理

招投标管理

呼叫中心

客户自助服务

运输管理分析

市场营销分析

财务分析

人力资源分析…

计划协作

物流运输可视性

供应商门户

数据集成和管控:主数据 平台, 分析数据,数据治理 (质量、存储、访问、迁移、安全…)

应用集成架构:移动应用支持、应用集成 (SOA, ESB, BPEL), 业务流程管理, 用户界面和协同

技术平台 (e.g., 数据库, 应用服务器, 应用集群RAC, Oblix, 数据挖掘, OLAP……)

Oracle 物流行业全面解决方

客户渠道

智能分析应用

运输服务寻源

需求管理

库存管理

采购管理/电子采购

运输管理

需求预测

库存优化

采购寻源/服务采购

运输设备管理

B2B 协作平台

承运人和运输设备管理

供应链

网络优化

仓储管理

供应商生命周期管理

货物运输代理

运输服务计费和结算

订单管理

移动

供应链管理

资产生命周期管理

产品协作

文档管理

企业管理

企业绩效管理

财务

网上报销

设备管理

项目管理

人力资源

薪酬

Helpdesk

风险管理

IT基础设施

物流管理

采购和资产维护

需求计划和管理

slide43
增加销售和客户了解
  • COMPANY OVERVIEW
  • DHL is the largest express and logistics company in the world, providing freight forwarding, logistics services, supply chain services and express and parcel services throughout the globe.
  • CHALLENGES/OPPORTUNITIES
  • Creation of a unified global customer service system to support all customer activity across a consolidated portfolio of businesses under the DHL brand
  • Integrate the highly fragmented sales and marketing processes inherited from the consolidation activity
  • Consolidate all customer information from multiple systems into a single system
  • Achieve single view of customer to support collaborative business development
  • Support 6000 sales and marketing professionals across 220 countries
  • SOLUTIONS
  • Standardize front office on Oracle Siebel CRM
  • 360 degree view of customers
  • Provide everyone access to customer data
  • Multi-channel marketing programs

CUSTOMER PERSPECTIVE

“Oracle’s Siebel CRM applications play a key role in allowing us to give our customers what they want: best-in-class service tailored to their specific needs, at the best value in the industry.”

Ulrich Topp, Global Sales Development Director, DHL

  • RESULTS
  • Achieved an estimated 1% increase in revenue in one year
  • Unified customer information and created a single global multi-channel view of each and every customer relationship
  • Reduced the amount of time the sales force needs to spend on administrative duties
slide44
更大的灵活性和可伸缩性
  • COMPANY OVERVIEW
  • AUD$4 billion provider of integrated transportation & logistics services, based in Melbourne (Australia)
  • Maintains a network of 450+ sites throughout the Australasian region and managed by 20,000 employees
  • Utilized Oracle Transportation Management as a key component of the core solution framework to develop an industry-focused Autologistics and Transport Operations Management (ATOM) solution

CUSTOMERPERSPECTIVE

“Oracle continues to play a critical role in our growth strategy as it helps us deliver superior customer service and pass-through cost savings across the supply chain... As a result, we have achieved a superior rate of return on our investment by winning new business with our customers.”

-- Tom Thompson, Group General Manager

  • RESULTS
  • Increased freight managed in system by 400% in one year
  • Supports multiple industries with a single instance
  • Improved on-time delivery and customer satisfaction
  • Streamlined operational processes with improved collaboration
  • Enhanced supply chain efficiencies resulting in cost reductions
  • Improved in-transit shipment visibility for better decision-making
  • Supports industry-specific requirementsfor automotive, CPG, and retail
  • CHALLENGES / OPPORTUNITIES
  • Improve in-transit inventory accuracy, visibility, and control
  • Capture real-time accurate data and eliminate manual, paper-based processes
  • Support higher production levels and increased model mix for the automotive industry
  • Improve customer service while reducing inbound supply chain costs
  • SOLUTION
  • Live on Oracle G-Log Transportation Management
oracle1
Oracle 在物流运输行业您知道吗?

全球超过450家物流和运输公司应用Oracle 的

管理软件

全球最大10 个物流公司中的5个应用Oracle的管理软件

全球最大10 个物流公司中的8个应用Oracle的 技术平台

北美最大10 个卡车运输公司全部应用Oracle的 管理软件或技术平台