Structure and Application of MS Access User Database - PowerPoint PPT Presentation

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Structure and Application of MS Access User Database

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  1. Structure and Application of MS Access User Database UNECE Training Workshop on Disseminating MDG Indicators and Statistical Information for Central Asia and Other CIS Countries Astana, Kazakhstan, 23-25 November 2009 Lilia Racu, National Bureau of Statistics of the Republic of Moldova

  2. Building relationship with users: User database Capture and support of information about users Identification of user groups as a basis to determine the pattern of users’ requirements NBS Strategy for Statistical Information Dissemination

  3. It was created in 2002inMS Access Detailed information about: Users Orders, purchases Publications 2002-2009: over 800 users over 7500 disseminated copies over 180 publications User Database

  4. Information about User

  5. Central and local authorities Education institutions (universities, libraries, research centers) Financial institutions Embassies, consular agencies International organizations Economicagents, associations, companies Mass media National statistical institutions Projects, centers, NGO User Segments

  6. User Segments

  7. Regular New Casual One-time Inactive over 2 years Potential User Categories

  8. Data on Purchases

  9. Data on Order Forms

  10. Data on Publication

  11. Request

  12. Report

  13. Possibility to prepare detailed evaluations, reports about users and their requirements To conduct marketing campaigns To interview users Possible provision of discounts Advantages of Database Application

  14. According to the international expert Petteri Baer, 9 campaigns have been conducted for the following publications in 2005-2008: Statistical yearbook Socioeconomic situation of Moldova Quarterly statistical bulletin Directory of statistical publications 12400 letters of advice were sent via mail 230 order forms were received 1500 publication copies were ordered 190 users subscribed Marketing Campaigns

  15. Detailed information about users was provided from user database 500 respondents were selected for an interview A poll to Determine the Level of Users’ Satisfaction

  16. 20% regular yearly order ordering yearly set of periodical publications 10% ordering 10 or more copies ofone publication ordering all the publications from directory Discounts were provided for over 1600 copies of publications Possible Provision of Discounts

  17. Thank You for Attention! lilia.racu@statistica.md