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Technology Communications

Technology Communications. Dawn Robertson Vice President, IR Communications Marriott International April 10, 2008 . Marriott International. Nearly 3,000 properties worldwide 68 countries & territories 151,000 associates 2007 sales from continuing operations $13B.

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Technology Communications

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  1. Technology Communications Dawn Robertson Vice President, IR Communications Marriott International April 10, 2008 Marriott International Confidential and Proprietary Information

  2. Marriott International • Nearly 3,000 properties worldwide • 68 countries & territories • 151,000 associates • 2007 sales from continuing operations $13B

  3. Information Resources (IR) • 1,350 associates worldwide • Four major organizations within IR • IR Application Services • IR Shared Services • IR Global Field Services • Office of CIO • Finance & Management Services • Technology Communications • Human Resources • Business Consultancy

  4. Technology Communications • Internal Communications • External Communications • Marketing Technology At Marriott there are no technology projects. Instead, we have business initiatives shaped and enabled by technology.

  5. Internal Communications • Communications and Change Management • Information Resources Programs • Representation on Marriott Councils • Executive Presentation Support • Annual Technology Satisfaction Survey Communicate technology-related changes, impacts and overall business value across the Marriott enterprise

  6. External Communications • Media Relations • Vendor Publicity Requests • Survey Management • Executive Presentation Support Manage technology-related statements to the news media, and communicate overall business value to external audiences

  7. Marketing Technology • Internal Communications • External Recognition • CIO 100 • InformationWeek 500 • Computerworld’s Best Places to Work in IT • Formal “Marketing” Campaign driven by Leadership’s Shared MBOs Drive technology value messaging through all communications efforts and channels

  8. Marketing Technology IR Shared MBO: Technology Awareness Create a greater awareness among owners, franchisees, investors, security analysts and internal business partners of how Marriott's customers and strategic objectives are supported by technology; maintain relative technology publication ratings.

  9. Marketing Technology Steps to Achieve IR Shared MBO 1. Created directional statements • Above Property Solutions • Agile Designs • Personalized Connectivity 2. Developed suite of tools with value messaging • One Pager • Video • Presentation Templates

  10. Marketing Technology 3. Identified primary audiences and key venues • IR Associates • Internal Business Partners • Owners and Franchisees • Market 4. Trained Spokespeople 5. Delivered message

  11. Marketing Technology <One-Pager Placeholder>

  12. Marketing Technology <Video Placeholder>

  13. Marketing Technology Success Indicators • Tracking of touch points • Technology Satisfaction Survey results • Budget table discussions • Mindset of IR associates and business

  14. Marketing Technology What’s next…

  15. Summary • Focus on business value • Develop meaningful, usable tools • Educate leadership and associates • Deliver message

  16. Questions? Thank you!

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