Cheats for Marketers: Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good Citizens Amanda Lenhart Game Developers Conference March 2009 San Francisco, CA. Road Map. Teen game market Adult game market Genres Parents
Cheats for Marketers:Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good CitizensAmanda LenhartGame Developers ConferenceMarch 2009San Francisco, CA
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Used under creative commons via flickr. Photo taken by cdammen.
We asked about 14 different game genres
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(or, another potential selling point for skeptical parents and policy makers)
The qualifications of self-governance are not innate. They are the result of habit and long training.
-- Thomas Jefferson
Many students lack basic civic knowledge…
And among adults…
Playing games where you:
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Photo by Thomas Hawk, via flickr, used under creative commons
* Indicates statistically significant difference when compared with the percent of teens with the fewest civic gaming experiences.
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Game players who post to gaming websites or discussion boards are more likely to report they:
Pew Internet & American Life Project